Creating Your Own Measurement Dashboard

Identifying the Right Metrics and How to Display Them

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Category: Measurement & ROI

Managers aren’t satisfied with just measures of communication activities we accomplished; they also want to see the outcomes. Key performance indicators (KPIs) are vital for effective performance reviews. Whether you manage a communication vehicle or an entire department, Angela Sinickas will show you how to develop your own KPIs and share them with your leadership, as well as identify the right metrics and choose how to visually display them.

You will learn how to:

  • Collect and evaluate all the current measurements available to you.
  • Identify new metrics that may cost you nothing to collect.
  • Select the most meaningful metrics to track over time.
  • Establish baselines and set realistic targets for the metrics you select.
  • Choose among various options for sharing your results, such as a Balanced Scorecard, an index or various approaches to a visual “dashboard” of the key indicators.


Angela Sinickas, ABC, IABC Fellow

Photo of Angela Sinickas, ABC, IABC Fellow Angela Sinickas, ABC, IABC Fellow, is CEO of Sinickas Communications Inc., an international consulting firm that helps organizations plan and measure successful communication, including 25 percent of the Forbes’ Global 100 largest corporations. Sinickas is the author of the manual “How to Measure Your Communication Programs.”


Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.