Reach Readers Online

Learn to Write for the Mobile Web


Availability
Live April 25, 2019 3–4 p.m. EDT
On-Demand, available May 2 through May 16
Full Price: $200
Members: Free!

Categories: Communication Strategy, Techniques & Tactics, Writing

“A great course for virtually every level of web writer, from beginner to expert.” — Jill Stueck, corporate affairs director, AT&T

Writing for the mobile web: It’s not easy to get the word out on a 3.5-by-6.5-inch screen. In fact, reading your webpage on an iPhone can feel like reading War and Peace through a keyhole. And no wonder:

  • Reading on a mobile device cuts comprehension by 48%, according to University of Alberta research.
  • Visitors read 30-milliseconds-a-word slower on smartphones, says usability expert Jakob Nielsen.
  • Even though mobile reading takes longer, people spend half the time on mobile sites as they do on desktops, according to a study by the Nielsen Norman Group.

In this environment, how do we reach readers online? Best practices for web and mobile copywriting can help. In fact, just 3 simple tweaks have been proven in the lab to boost usability more than 124%.

In this digital-writing webinar, you’ll learn to write webpages that draw mobile and desktop visitors to your site; help them read faster, remember more, understand better, find what they’re looking for and enjoy the experience enough to come back.

“Revolutionised the way my communications team and I approach writing for online consumption.” — Nikki Van Dusen, APR, manager, internet communications, Alberta Public Affairs Bureau

Presenter

Ann Wylie, president, Wylie Communications

Photo of Ann Wylie

Wylie works with communicators who want to reach more readers, and with organizations that want to get the word out. Her workshops take her from Hollywood to Helsinki, and to organizations like NASA, Nike and Nokia. More than 14,000 communicators worldwide subscribe to her e-zine, Wylie’s Writing Tips. She has earned more than 60 awards, including two IABC Gold Quills, for her work.

           

Accreditation

Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.