Executive Communication Online Series


Availability
Executive Communication Online Series: Full Series — All 6 courses
Buy the complete Executive Communication Online Series of six courses and SAVE!
Full Price: $1,470 $1,290 (save $180)
Members: $990 $630 (save $360)
April 4, 2019 noon–1:15 p.m. EDT
Full Price: $245
Members: $165

April 11, 2019 noon–1:15 p.m. EDT
Full Price: $245
Members: $165

April 18, 2019 noon–1:15 p.m. EDT
Full Price: $245
Members: $165

April 25, 2019 noon–1:15 p.m. EDT
Full Price: $245
Members: $165

May 2, 2019 noon–1:15 p.m. EDT
Full Price: $245
Members: $165

May 9, 2019 noon–1:15 p.m. EDT
Full Price: $245
Members: $165

Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management

Maintaining relevant communication skills is one of the most critical needs for successful communication professionals today. PRSA’s new Executive Communication Online Series is designed to teach and empower you with strategic knowledge, skills and abilities to develop quantifiable business outcomes.

The Executive Communication Online Series, consisting of six sessions, will enable you to transition from a traditional communication pro to an expert strategic communicator aligning with specific business goals. Throughout the program, you’ll be learning skills you can start applying to your work immediately, resulting in a digital badge for each session completed during the series. The course involves a combination of presenters providing the structure of the core curriculum and teaching from both theory and practice.

This brand-new professional development offering is designed as a live, online series of six sessions and will launch on April 4, airing each consecutive Thursday from Noon–1:15 p.m. EDT (April 4, 11, 18, 25, May 2 and 9). All sessions will be recorded so that participants can review them after the live airing. Participants will be required to participate within the Online Series’ Private Online Community and asked to read “light” materials for each session prior to the live broadcast.

This program is designed for:

  • Professionals seeking to elevate relevant communication skills.
  • Strategic communication executives with P&L responsibility.
  • Leaders responsible for managing teams with specific business goals.
  • Practitioners leading or bridging culture on the cutting edge of dynamic change.
  • Communication executives with eight or more years of experience.

By the end of this series, participants will have learned how to:

  • Session 1: Research and Planning
    Research concepts and applications by using a variety of research tools to gather information about the employer or client, industry and relevant issues; utilizing formal, informal, quantitative and qualitative methods for developing a plan and setting goals based on research findings.
     
  • Session 2: Implementation and Evaluation
    Explore the implementation and evaluation of public relations and communication program goals and objectives utilizing the latest tools, tactics and procedures; to include the sequence of events required to develop successful timelines and budgets executing planned strategies within an overall plan.
     
  • Session 3: Managing PR and Communication Issues
    Prioritize and manage a crisis and consider the process for dealing with a crisis.
     
  • Session 4: Leading PR and Communication Failure
    Identify and incorporate communication/public relations models and theories, mitigating barriers to communication.
     
  • Session 5: Managing Relationships
    Understand the importance of relationship building among key stakeholders (both internal and external) to find mutually acceptable solutions, as well as explore the need for reputation management by maintaining individual and organization credibility with and among key constituents.
     
  • Session 6: Applying Ethics and Law
    Understand the foundations and importance of standards for professional behavior in communications, recognizing ethical dilemmas and legal considerations as they may affect the organization’s decision-making process.

Badges

All registrants who participate (live or on-demand) will be awarded a digital badge for each session that is completed. Registrants who are awarded all six badges qualify for a $150 discount toward any online program offered by PRSA Learning or the APR examination fee.

Accreditation

Participants with the APR credential earn 1.0 APR Maintenance Credit for each completed module of this course, for a total of 6.0 credits. www.prsa.org/Learning/Accreditation.