Writing for Readability


Availability
Live Jan. 24, 2019 3–4 p.m. EST
On-Demand, available Jan. 31 through Feb. 14
Full Price: $200
Members: Free!

Categories: Techniques & Tactics, Writing

Master proven-in-the-lab techniques for making every piece you write easier to read and understand …

“One of the best career experiences I’ve had.” – Scott Worden, manager, corporate communications & PR, Magna International

No kidding. Send out a message that’s written at the 11th grade level, for instance, and 97% of U.S. adults won’t be able to understand it, according to the Department of Education’s latest adult literacy test.

Draw more people into your piece and help them read it faster, understand it better and remember it longer.

In this webinar, we’ll dive into the results of this massive worldwide literacy study to get a reality check on the level at which your readers really read. (Prepare to be depressed!)

Then your team will master techniques that get more people to read your piece, read more of it, read it faster, understand it better and remember it longer:

  • Write for real readers. Chances are, you’re vastly overestimating your audience members’ literacy rate, according to a massive international study.
  • Overcome special audience challenges. Older people, health care consumers, mobile users — maybe even your CEO — may need more help than you realize.
  • Sell readability’s bottom-line business value. The U.S. Navy, for instance, saved more than $27 million in officer time by increasing readability.
  • Increase reading by up to 75% by making one change to your message.
  • Measure, monitor and manage readability — your No. 1 tool for reaching more readers.

“I would recommend this workshop to anyone who has to write more than 2 sentences a day – ANYONE!” — Melissa Summer, associate marketing manager, CPP

Presenter

Ann Wylie, president, Wylie Communications

Photo of Ann Wylie

Wylie works with communicators who want to reach more readers, and with organizations that want to get the word out. Her workshops take her from Hollywood to Helsinki, and to organizations like NASA, Nike and Nokia. More than 14,000 communicators worldwide subscribe to her e-zine, Wylie’s Writing Tips. She has earned more than 60 awards, including two IABC Gold Quills, for her work.

           

Accreditation

Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.