Crisis Communication Certificate Program Module 2: Obtaining Public Forgiveness


Availability
On-Demand
Course Duration: Approx. 6 hours
Module Duration: Approx. 45–60 minutes

Note: The prices below are for this course module only. The price of the entire course is $975 for PRSA members and $1,225 for nonmembers.
Full Price: $245
Members: $195

Category: Crisis & Reputation

Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. Poorly handled crises in business, government and nonprofits show how ineffective crisis communication can set an organization back significantly. PRSA’s Crisis Communication online training will equip management-level communicators with best practices in industry perspectives by sharing resources and ideas, and discussing various crises.

This module will address communications approaches to should be considered when an organization has made a mistake and seeks to express that publicly, but in doing so must also consider the potential risks involved including potential litigation.

Accreditation

Participants with the APR credential earn 1.0 APR Maintenance Credit for completing this online course module. www.prsa.org/Learning/Accreditation.