The Public Relations Strategist

Chris Van Gorder began his unlikely executive career as a California police officer in the early 1970s. He later started working as a hospital security official, a position that would impact his future leadership style. Read on to learn how he worked his way up to become the president and CEO of Scripps Health.

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‘Reputation Recovery’: The Ebola Patient Crisis in Dallas

Kathleen Larey Lewton, APR, Fellow PRSA, examines how Texas Health Presbyterian Hospital Dallas handled the first case of Ebola in the United States.

USA Today’s Top Editor on the Evolution of Print Media

Ed Cafasso talks to his former colleague, USA Today's editor-in-chief Dave Callaway about reshaping a “digital first” newsroom and the future of the newspaper.

“Authenticity.” It’s a word that brand strategists are using more and more in theoretical terms. But what does it actually mean in the context of real-world communications with consumers today? Geoff Beattie explains.

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From the Editor

About The Public Relations Strategist

The Strategist is the only magazine dedicated to executive-level public relations professionals. This quarterly publication provides you with insightful feature-length commentary on the strategic importance of public relations at the management level and views on changing public relations concepts to engage and inform you and your organization.

Content reflects the current practice of public relations, with anecdotes and ideas displaying how a topic has measurable impact on achieving the strategic goals of your organization. Crisis communication planning, corporate reputation management, investor relations and many other subjects are addressed by influential thought-leaders in the public relations profession.

Our articles emphasize the growth and change in crucial areas of strategic communications. The Strategist will help you lead your organization effectively as well as advance your own career.

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