The Public Relations Strategist

Whether you realize it or not, disruptive forces are at work in your industry. Ed Schipul provides tips on how communications leaders can encourage a culture of curiosity and creativity that's necessary for organizations to thrive.

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Sensitivity Training: Keeping Yourself out of the News

For his “In the C-Suite” column, Virgil Scudder asks where the line is between public service and exploitation in the aftermath of a tragedy and provides some guidelines to help find that balance.

How Disintermediation Is Changing Communications

Ed Cafasso speaks with Adrian Monck, managing director and head of public engagement for the World Economic Forum, about disintermediation and the power of telling your own stories.

The value proposition of Twitter is the opportunity to disseminate small packets of timely information. As Michael M. Durand explains, balancing the information, tightening the phrasing and simplifying the rules can help communicators.

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