The Public Relations Strategist

Navigating the C-Suite - How Do You Become the CEO’s Trusted Adviser?

Publication Date: 2006, Winter

Source: SO02 Public Relations Strategist
Product Code: 6K-010604
Organization/Author/Firm: Thomas Mattia
Specialization(s): Leadership / Firm Management
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Today’s chief communication officer (CCO) has less time than ever to establish a solid working relationship with the office of the chairman and CEO. Studies show the CEO’s average job span lies between 2.75 and 7.3 years. Couple that with an average CCO’s tenure of four to five years, and chances are they won’t be spending a lot of time together at the same company.

As a result, navigating and engaging the C-suite requires a CCO to quickly become an astute business leader. While you probably will never become the CEO’s best friend, you must do what it takes to become his or her trusted adviser.