Public Relations Tactics

August 2017

PR Boot Camp

As practical applications of blockchain continue to emerge, it could take several years before the technology becomes a mainstay in corporate marketing and communications.

Porter Novelli CEO Brad MacAfee draws on his 25-plus years of experience to offer career advice for new PR practitioners. He uses the Four I’s as a guide.

One of the major challenges that many PR professionals face is how to communicate complex information in simple language. Here are three ways to create readable material.

It’s August and likely a slower time at work. So use those extra summer Fridays or long weekends to catch up on some reading material that will energize you this fall.


More From This Issue

PR Boot Camp
Profiles in PR

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