Public Relations Tactics

August 2017: PR Boot Camp

As practical applications of blockchain continue to emerge, it could take several years before the technology becomes a mainstay in corporate marketing and communications.

Porter Novelli CEO Brad MacAfee draws on his 25-plus years of experience to offer career advice for new PR practitioners. He uses the Four I’s as a guide.

One of the major challenges that many PR professionals face is how to communicate complex information in simple language. Here are three ways to create readable material.

It’s August and likely a slower time at work. So use those extra summer Fridays or long weekends to catch up on some reading material that will energize you this fall.


More From This Issue

PR Boot Camp
Profiles in PR

Digital Edition



About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

Archive | Current Issue | About Tactics | Subscribe | Advertise | Editorial Calendar | Contribute | Editors