November 2017

Starting a PR Revolution

Award-winning filmmaker Morgan Spurlock spoke at the opening General Session during the PRSA 2017 International Conference in Boston. He shared insights on finding compelling stories and producing content that makes a difference.

In 2016, the Washoe County School District in Reno, Nev., was struggling with overcrowding and underfunded classrooms. This case study outlines how a well-designed communications plan led to an educational revival.

During her General Session talk at the PRSA 2017 International Conference, entrepreneur Bea Arthur discussed the tenacious mindset needed to find business success. She said resilience comes down to strength, stamina and stubbornness.

Nick Ragone, senior VP and CCO at Ascension, interacts with a wide range of stakeholders daily. Here, he shares his thoughts on leading an integrated marketing effort, making managerial decisions and winning team support.


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