Public Relations Tactics

November 2017: Starting a PR Revolution

Award-winning filmmaker Morgan Spurlock spoke at the opening General Session during the PRSA 2017 International Conference in Boston. He shared insights on finding compelling stories and producing content that makes a difference.

In 2016, the Washoe County School District in Reno, Nev., was struggling with overcrowding and underfunded classrooms. This case study outlines how a well-designed communications plan led to an educational revival.

During her General Session talk at the PRSA 2017 International Conference, entrepreneur Bea Arthur discussed the tenacious mindset needed to find business success. She said resilience comes down to strength, stamina and stubbornness.

Nick Ragone, senior VP and CCO at Ascension, interacts with a wide range of stakeholders daily. Here, he shares his thoughts on leading an integrated marketing effort, making managerial decisions and winning team support.


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About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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