Public Relations Tactics

Capt. Scott Kelly spoke at the opening General Session during the PRSA 2016 International Conference in Indianapolis. He shared stories from his 20-year NASA career and his record-breaking mission in space, as well as lessons in crisis managemet and leadership.

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It’s Time to Spruce Up Your LinkedIn Profile for 2017

In his monthly State of Independence column, Tim O'Brien, APR, explains why you should update your LinkedIn profile. It's more than an online resume and a good networking tool, he says. It's also an opportunity to expand and grow your brand.

Why Cultural Fit Could Destroy Your Diversity Efforts

Aerial Ellis dicsusses the importance of organizational culture in this month's Diversity Dimensions column. It's about focusing on the value of contributions, working together, celebrating what makes us unique and being inclusive.

In this month's member feature, Green shares his thoughts on strategic storytelling, influencer outreach and audience engagement, as well as the role public relations plays in protecting a storied brand like Guinness World Records.

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