Public Relations Tactics

Have you ever been desperate for a great idea? Stephen Dupont, APR, discusses how to create a safe environment, decide where to start and fuel the idea machine.

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A Diverse and Inclusive Profession: Q-and-A With Hezekiah Herrera, APR

Hezekiah Herrera, APR, talks about fostering an inclusive corporate culture and PRSA San Diego and Imperial Counties’ winning proposal for the Chapter Diversity Award.

A New Reality: 6 Ways VR Can Transform Public Relations

Video game makers are experimenting with virtual reality, and some say it will transform public relations. Kara Alaimo, Ph.D., explains that this is only the beginning for tech-savvy brands.

Mark W. McClennan, APR, is excited about the year ahead as PRSA’s Chair. In this month’s member profile, he discusses PRSA’s 2016-2019 Strategic Plan, the importance of math and the rewards of doing stand-up comedy.

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About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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