Public Relations Tactics

“Snapchat is the most personal and direct form of communication so it’s especially powerful.” Tactics learned more about the photo messaging app at Social Media Week 2015 New York. Here's what you need to know.

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The 3 Ideal Types of PR Mentors, and How to Find Yours

Experts say that finding a mentor is key to personal career growth. But to really reach your goals and continuously push your own limits, Stephanie Vermillion has found that one mentor isn’t enough.

Generation Z: Understanding the ‘New Realists’ Who Are Building the Future

As marketers try to comprehend millennials, while also keeping tabs on Generation X and the baby boomers, a new cohort of consumers is emerging: Generation Z. Stephen Dupont, APR, explains.

About two-thirds of companies worldwide report a deficiency in leadership development among their millennial employees. And the PR profession is not immune to this concern.

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