Public Relations Tactics

Tactics spoke with three professionals about the challenges they face as educators and advisers and how to best prepare students for the real world.

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Helping Louisville Slugger Become a Baseball Great

The Louisville Slugger name is synonymous with baseball, but not without the help of Doe-Anderson, an independent agency in Louisville, Ky.

For Latinos, It’s All in the Familism

After a family outing to see "The Avengers" movie, Hugo Balta considered how the core value of la familia resonates with the Latino community.

Laura Daronatsy, the 2015-2016 PRSSA National President and a senior at Biola University in Southern California, reflects on her college experience and the future ahead.

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