Public Relations Tactics

Sometimes op-eds and owned media aren’t enough, and audiences may be unresponsive to a hard sell.

Here, Nancy C. Syzdek, APR explores whether native advertising is the right step — or is the profession the going down the wrong path?

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Reboot the Release

To write a release that gets the response you want, focus on the reader, not routine.

Here, Ann Wylie Shows you how.

 

Beyond the Byline

Aaron J. Moore, Ph.D., shares what PR pros can learn from reporters about engaging readers in today's "Convergence Era."

 

Natashia Gregoire, manager of global reputation strategies at FedEx, discusses how the company's expertise makes it a thought leader in shaping how the world is connected.

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