Public Relations Tactics

Like the PR professsion, the Accreditation process has evolved and matured during the last century.

Now, as we celebrate the designation's golden anniversary, PRSA is preparing for what comes next.

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The Starbucks Way: Changing the Face of CSR

Companies must begin "giving deep and not wide" to create sustainable change.

Here, Brandi N. Williams, APR, shares how to make CSR a core part of your business model.


The Awwwww Factor

What’s the secret for writing content marketing messages that go viral?

Ann Wylie shares how you can tap into powerful emotions and move your readers to share.


Andrew McCaskill, APR, recently relocated from Atlanta to New York to take on the role of senior vice president at Weber Shandwick, where he leads global communications strategy for Fortune 50 companies and household-name brands.

In this month's "Profiles in PR," McCaskill discusses relocation and Accreditation.

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About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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