Public Relations Tactics

By Emily Powell

Last November, 5-year-old Miles Scott, aka Batkid, rode in a donated “Batmobile” as he rescued a damsel in distress, vanquished The Riddler and saved the San Francisco Giants’ mascot, Lou Seal, while streets packed with thousands cheered him on.

This new superhero captured the fascination of people across the world — and the Internet.

Here, Stefania Pomponi of Clever Girls Collective and Patricia Wilson of Make-A-Wish Greater Bay Area offer a simple explanation on why the #SFBatkid strategy was so successful.

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