Public Relations Tactics

July 2017: Digital/Social

Imagine a day where everything, from your car and your clothes to the tree outside your home, is connected to the internet. This future refers to the IoT, or the Internet of Things.

A PRSA and APPrise mobile survey finds that while companies have embraced social media to connect with audiences, they are still relying on more established technology.

As VP of comms and diversity strategy at Pitney Bowes, Sheryl Battles understands leadership challenges. Here, she discusses building relationships and inspiring others.

For communicators, virtual reality is a key focus for 2017 and beyond. But companies are still defining standards and discovering the narrative potential of this nascent technology.


More From This Issue

Digital/Social
This Just In
Editor's Corner
Profiles in PR

Digital Edition

State of Independence
70th Anniversary


About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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