Public Relations Tactics

Making Every Word Matter: David Grossman, APR, Fellow PRSA, on the importance of leadership and internal communications

Publication Date: 11/2009

Source: SO01 Public Relations Tactics
Product Code: 6C-110905
Organization/Author/Firm: Kyra Auffermann
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David Grossman, APR, Fellow PRSA, wants you to start talking. And he doesn’t mean tweeting, texting or posting.

Former director of communications for McDonald’s and founder of dg&a, a Chicago-based communications consultancy, Grossman works with organizations to develop the internal communications strategies that they need to thrive.

In his new book, “You Can’t Not Communicate: Proven Communication Solutions that Power the Fortune 100” (Little Brown Dog Publishing), Grossman shares his “leadercommunicator” approach, empowering leaders to engage employees and build relationships within the organization.

Here, Grossman shares his thoughts with Tactics on the need for leaders to ask questions, the best way to maintain credibility and the problem with social media.