Public Relations Tactics

Survey Pinpoints Value Of PR In Building Brands

Publication Date: 8/1999

Source: SO01 Public Relations Tactics
Product Code: 6C-089915
Industry: Technology
Specialization(s): Advertising - Branding / Brand Management / Advertising Branding
Member price:
Non-Member price:

Secured Document - MyPRSA Login or Purchase Required Please log in to MyPRSA to View or Purchase this item.


The study, based on responses of more than 100 brand managers, provides new evidence that public relations is the most effective way to establish brand credibility, to surround a brand in a particular editorial context, and provides the best return for the marketing dollar spent.