Public Relations Tactics

PRSA Launches Case in Point Program

December 1, 2017

[ge digital]
[ge digital]

PRSA has debuted Case in Point, an online, interactive case study program created to provide in-depth discussions and analysis of key topics affecting communicators across all businesses and industries.

PRSA designed the series specifically to equip participants with valuable insights and proven best practices that will help them become more effective practitioners.

Each Case in Point takes place within a private online community, providing a forum that encourages attendee conversation and knowledge — sharing immediately prior to and following the live 75-minute session.

Case in Point elements also include videos, suggested readings and an overview, which presents a summary of the case study and places it in a broader industry context.

The inaugural Case in Point session is Dec. 14 at 3 p.m. ET, and spotlights GE Power and its award-winning employee communications program, DigiFit.

David McCulloch, head of global communications for GE Power Digital Solutions, and Adam Tucker, head of employee communication for GE Power Digital Solutions, will lead the presentation, sharing advice, recommendations, and examples of documented success that encompass and ensure employee education, engagement and enthusiasm.

“We put together a training program that was aspirational and motivational, that went beyond the usual series of emails employees have become used to, and that would help create a culture of inclusion,” McCulloch said.

Please visit for registration details.


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