Public Relations Tactics

PR Pros Statewide Help Relaunch PRSA's Montana Chapter

December 1, 2017


PRSA’s Montana Chapter, following a few years of inactivity, announced it has restructured and is fully operational.

Revitalization of the Montana Chapter comes at a time when more entrepreneurs are setting up shop in the state. In fact, for the fourth year in a row, the Kauffman Foundation, which reports on entrepreneurial trends nationally, ranked Montana as the No. 1 state for entrepreneurial activity.

Inspiring the revitalization

It was this rise in entrepreneurship that spurred the resurgence, according to Christina Ragsdale, APR, a Missoula resident who will serve as president of the new Chapter.

“We could not think of a better time to re-establish the Montana PRSA Chapter, as waves of professionals flock to the state to foster new businesses,” Ragsdale said. “We look forward to using 2018 as a major stepping-stone to invigorate our Chapter service, education and support to all members and prospective members of PRSA.”

As president, Ragsdale brings more than 30 years of experience in public relations, marketing communications, strategic planning, organizational communication and development to her leadership role.

In 2015, Ragsdale was named PRSA’s California Capital Chapter “Influencer of the Year.” Ragsdale has developed and taught courses in public relations, public speaking and writing, and has worked as the professional adviser to.

Looking to experienced leaders

Several new officers are helping Ragsdale relaunch the Chapter. Amber Conger will serve as president-elect. She currently works as the communications director for Montana’s Department of Administration, and previously held several PR and policy positions within the Department.

Courtenay Sprunger, founder and principal of Big Sky Public Relations, will join the Chapter as secretary. A fifth-generation Montanan, Sprunger has managed strategic planning, campaign development and client relations in the government, nonprofit and technology sectors for more than a decade.

Susan Wilson of Great Falls will be the Chapter’s treasurer. A graduate of Montana State University and Florida State University, Wilson has worked in public relations, social media and event planning for more than 20 years. Since 2000, she has conducted public relations and marketing for 3 Rivers Communications, a telecommunications service provider in Fairfield, Mont.

Kathy Hubbell, APR, Fellow PRSA, who originally founded the Montana Chapter of PRSA in 1996, will serve as Accreditation chair.

“I am thrilled to work alongside such a passionate, hardworking group of professionals as we breathe life into the Montana Chapter of the PRSA,” Ragsdale said. “Our Chapter will be a resource for all sectors —  private, nonprofit and government.”

Ragsdale hopes that the local Chapter’s resurgence, through a special promotion, will inspire existing members and attract new ones.


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