Public Relations Tactics

High Honors: PRSA's 2017 Individual Award Winners

November 1, 2017

Jane Dvorak & Lou Capozzi [albert chau]
Jane Dvorak & Lou Capozzi [albert chau]

PRSA presented its annual individual awards during the International Conference in Boston.

Louis Capozzi, APR, Fellow PRSA, received the Gold Anvil Award for Lifetime Achievement, the Society’s highest individual honor.

A global leader in the profession for more than 40 years, Capozzi has consistently demonstrated his expertise in virtually all areas of communications at a variety of leading PR firms and multinational corporations.

He currently teaches in the master’s degree program in strategic communications at the University of Oregon. Previously, Capozzi served as CEO of Manning, Selvage & Lee and then led MSL Group as part of Publicis. Prior to this, he served as CCO for Aetna Life & Casualty, and began his PR career at Hill & Knowlton. He also worked at Bankers Trust Company, AutEx Inc. and Ketchum, and served as an adjunct professor in the master’s degree programs at both New York University and Baruch College. 

As president of the PRSA Foundation for three years, he worked to drive diversity in the PR profession. He raised more than $1 million for the Foundation, and built partnerships with universities and other professional and academic organizations, creating programs to attract more African-American and Hispanic students to careers in public relations.

Capozzi holds a master’s degree in finance from Baruch’s Zicklin School of Business and a bachelor’s degree in marketing and journalism from NYU’s Stern School of Business. He is the co-author of two books: “Public Relations for the Public Good — How PR has shaped America’s Social Movements,” with Shelley Spector, and “Crisis Management in the Age of Social Media,” with Susan Rucci.

“Focus on your employees,” Capozzi said in his acceptance speech prior to the Oct. 8 opening General Session. “Happy employees make for happy clients. Happy clients make for a happy bottom line!”

The keys to his PR success: “collaboration, collegiality and mutual respect,” he said. “If you put the interests of others before yourself, then you’ll be more successful and happier.”

“Think about what your voice is and what it can be. Don’t just join PRSA, join in.”


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