Public Relations Tactics

PR Blotter: November 2017

November 1, 2017


According to new research by the National Bureau of Economic Research, as cited in the Harvard Business Review, only 25 percent of a CEO’s workday, on average, is composed of solitary productivity like sending emails.

In contrast, corporate leaders spend 56 percent of their day in meetings, with approximately two-thirds of this time involving multiple people. During the remainder of an average day, they attend to personal matters (10 percent) and travel (8 percent).

If you’re a business leader looking to hire a freelance worker, then make sure you leave the word “gig” out of your job listing.

By 2027, the majority of the American workforce will freelance in some capacity, predicts a new report by Upwork and the Freelancer’s Union. However, only 10 percent of freelancers surveyed consider themselves a part of the “gig economy,” according to Fast Company.

“‘Gig’ makes it sound like platforms are telling them what to do and people are not empowered,” says Upwork CEO Stephanie Kasriel. “'Freelancers,’ on the other hand, choose their own destiny.”

News outlets like CNN, Fox News, Mic and USA Today send push alerts with news updates, on average, more than 10 times per day. On some days, CNN may send as many as 17 alerts.

However, it’s difficult to judge how successful these notifications are with their readers. According to NiemanLab, because there aren’t any metrics for push alerts beyond the number of times they’re opened, it’s difficult for editors to evaluate whether they’re sending too many notifications, or if mobile users are getting the news they need.

“There are so many things that we can look at with a regular story that we cannot do with push,” says one editor.

A survey cited in The Wall Street Journal finds that roughly 61 percent of students in 2017 had an internship during college.

In a piece about office etiquette on Slack, Fast Company writer Gwen Moran says the most annoying habits on the communication platform include rapid-succession messaging — when someone hits the “enter” key after every word and “you’re bombarded with an endless barrage of notification sounds” — and when co-workers overshare like they’re talking to a friend on Facebook.

And while constructive, work-related criticism directed at one person in the office on a Slack channel may be necessary, it’s important to remember that shaming someone in a chatroom where others are sending emojis and memes can come across as disingenuous. “Just as some people say things via email or social media that they would be unlikely to say in person, Slack removes some of the nuance from sensitive situations,” says Moran.

In a recent survey about potential developments in automation, Pew Research Center found that 72 percent of Americans surveyed are “worried” about a future where robots and computers can do human jobs. Similarly, 67 percent said they’re worried about the creation of algorithms that can evaluate and hire job candidates.

One place for optimism and hope? Caregiving. Forty-four percent of people surveyed reported they’re “enthusiastic” about a future where robots function as caregivers for older adults.

According to data from research firm eMarketer, the average U.S. adult spends 12.02 hours consuming media per day. This marks an increase of more than two minutes per day from 2016 and of two hours per day from a decade ago.

This is possible because of multitasking, according to Recode. Americans are doing more multiple media-related things at once than they ever have, like using Facebook and Twitter as they watch TV or listen to the radio.  


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