Public Relations Tactics

Strengthening Our Core Ethics

September 5, 2017

Each September, PRSA recognizes Ethics Month. This year’s theme is “Strengthening Our Core.” Throughout the month, PRSA will provide a variety of PRsay posts, webinars and tweet chats focusing on the six core values highlighted in the member Code of Ethics.

We have several articles on the topic in this issue, including a piece by James E. Lukaszewski, APR, Fellow PRSA, on what it takes to become a trusted strategic ethics adviser.

In addition, Ann Barks, APR, and Pam Golden, who serve on the Counselors Academy Executive Committee, talk about the opportunity to show character by openly championing ethics in business and society. Other stories address the importance of a code of ethics for PR agencies and the challenges of navigating ethical situations as a new professional.

Here are a few other highlights for September:


  • “Incorporating Ethics in the PR Classroom,” Sept. 14: Training the next generation of communicators to consider ethics in their communications has become a critical. In this webinar sponsored by the Educators Academy, three leading scholars will share how they incorporate ethical topics into their classes along with teaching techniques and resources that can help increase meaningful discussions.
  • “The Ethical Expectations Leadership,” Sept. 19: Leaders, and especially those who counsel them, must recognize the ethical expectations of everyone inside and outside the organization. This webinar discusses the prospects and the consequences of failure to meet those expectations.
  • “Ethics — A World of Difference,” Sept. 12: Join PRSA’s Board of Ethics and Professional Standards as they welcome Anthony Gray, president and CEO of the Institute for Global Ethics, to discuss the realities of the effects of unethical thought and action in this tweet chat. Use the hashtag #PREthics to add your insights and ask questions while learning how the Institute for Global Ethics works with its clients to provide practical tools to build ethical fitness and cultures of integrity at home, at school and in the workplace.
  • “Truth in Communications,” Sept. 25: PRSA and the Society for Professional Journalists are teaming up for this tweet chat featuring members from each organization. (See inset image for more.)

Visit the PRSA website for updates and join the conversation on Twitter at #PREthics.

John Elsasser

John Elsasser is the editor-in-chief of Strategies & Tactics. He joined PRSA in 1994.


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