Public Relations Tactics

Thoughts on PR Education in 1947

September 5, 2017

[everett collection]
[everett collection]

The September 1947 issue of the PR Journal, PRSA’s monthly magazine at the time, published the results of a survey exploring “the study of public relations” at the university level. In total, 32 “prominent public relations men” responded to the questionnaire. Here is an excerpt from the original piece:

The survey brings out the fact that successful men in the profession believe that the study and teaching of public relations should be expanded in the nation’s colleges and universities.

In general, it can be said that this survey has shown that business and jounalistic courses are necessary for public relations training, but that practical experience must be gained in other related fields before a person can hope for success in the profession.

The general opinion of those who favor the graduate getting experience elsewhere was to get into business, newspaper work or both if possible.
 
It seems that, since the profession of public relations covers so many things and possible territories, all experience possible in almost any field is beneficial.

As for employment opportunities for the inexperienced college graduate, the profession seems to be slightly unfavorable.

However, it would seem from some of the answers that the door opening into the field is not closed all the way.

It is hoped that in the near future, all leading universities and colleges will offer a complete curriculum for the study of public relations, taught by experienced and competent instructors.
 

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