Public Relations Tactics

Nominating Process Underway for 2018 Board

May 1, 2017

As I’ve interacted with PRSA members from all over the globe in different roles, sectors and industries, I’ve frequently come in touch with passionate and engaged communications professionals who would make excellent leaders for our organization. 

I have asked many of them why they haven’t chosen to step up and serve at the national level — and the explanations vary, but the themes remain the same. Either the members haven’t been personally asked, they simply haven’t thought about it or they don’t believe they have the necessary qualifications. Some believe they don’t have the time to commit.

I cannot say enough about how the trajectory of my life has changed — personally and professionally — because of serving at the PRSA level. By stepping up to serve, I’ve been part of groundbreaking evolution for our profession, establishing policy and procedure, setting strategic direction and recruiting senior staff.

I’ve met communications professionals with more experience than me in every facet — who now I call colleagues and friends. I stepped up to serve because I wanted to give back to our Society, and in turn, I received more than I ever could have imagined. The rewards are inestimable and my insight and perspective have changed for the better. I’d now like to pass on this gift I received by urging you to step up and serve. The question should not be, “Why you?” but “Why not you?” 

As our nomination process is currently open, I’d like to squelch those blanket statements. If you don’t try, then the answer is already no — so now is the time. Step up and consider serving our profession in a leadership role. Yes, there are certain eligibility requirements for the executive committee and director roles, but in addition to those positions, we have an enormous need for our members to serve on various task forces and committees.

As PRSA continues to set the agenda and provide strategic guidance for the PR profession in 2018, please consider taking part in the annual leadership recruitment process. There has never been a better time to represent the public face of the organization, instill best practices, and provide professional expertise and insight to your fellow community of PR and communications practitioners.

We are currently seeking three available Executive Committee positions and six director positions. One at-large seat is also available to both APR and non-APR members. These include: 

  • Chair-Elect
  • Treasurer
  • Secretary
  • Director, Midwest District (two-year term)
  • Director, North Pacific District (two-year term)
  • Director, Southeast District (two-year term)
  • Director, Southwest District (two-year term)
  • Director, Sunshine District (two-year term)
  • Director, At-Large (available to non-APR members)

To be eligible for an officer position, the candidate must meet the eligibility criteria required of a District director and must have previously served on the Board of Directors. A person currently serving as a director may also seek to be elected for an officer position.

If you are interested in a position, or know of a qualified candidate who would make a good addition to PRSA leadership, then please visit the PRSA website for information on the qualifications and application procedures.

The deadline for officer applicants to submit the application to PRSA headquarters is May 1 and the deadline for director positions is June 13. For questions about the nomination process, please contact Donna Jonas at PRSA headquarters at or by phone at 212-460-1403. 

Kathy Barbour, APR

Kathy Barbour, APR, was PRSA’s 2015 chair. Barbour is CCO of Acosta Sales and Marketing in Jacksonville, Fla. She is the 2017 chair of the PRSA Nominating Committee.


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