(Banner graphic of PR Journal logo)

PR Journal

Editor's Column
Robert I. Wakefield, Ph.D., APR


Social Media and Strategic Communication: A Three-Year Study of Attitudes and Perceptions about Social Media among College Students
Bobbi Kay Lewis and Cynthia Nichols


Integrated Influence? Exploring Public Relations Power in Integrated Marketing Communication
Katie R. Place, Brian G. Smith and Hyunmin Lee


Developing an Integrated Crisis Context Approach for Crisis Management
Elizabeth Johnson Avery and Melissa Graham


Conspicuous Corporate Social Responsibility
Dejan Vercic and Ansgar Zerfass


Communicating Compassion: A Narrative Analysis of Compassion International’s Blogger Engagement Program
Lisa K. Lundy


Examining Nonprofit Strategy for Fundraising on a Social Media Platform: A Content Analysis of Top 10 U.S. Nonprofit Power Brands Fundraising Efforts on Facebook
Alisa Agozzino and Katherine R. Fleck