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Winning Strategies From a Historic Write-In Campaign

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Monday, October 17, 2011 9:45 a.m. - 11:00 a.m.

Location: Palazzo Salon G

Mary Deming Barber, APR, Fellow PRSA, president, The Barber Group

When Sen. Lisa Murkowski (R-Alaska) lost the Republican primary election in August 2010, many pundits counted her out of the race and discouraged her from launching a write-in bid to retain her seat. Hear senior leaders from the campaign team share strategies and lessons learned from this historic write-in campaign that can be transferred to virtually any grassroots campaign.

Session Materials

Final Presentation

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Mary Deming Barber, APR, Fellow PRSA, is president of The Barber Group, a communications consultancy created in 2000. During the 2010 write-in campaign, she volunteered as senior communications strategist. She has counseled clients in Anchorage and San Francisco for more than 30 years, working with food organizations and serving on two successful U.S. Senate campaigns. She is on the Whitman College Alumni Board, chair-elect of the PRSA College of Fellows and a past PRSA board member.

Follow @mdbarber