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The Personal Branding Project — Crafting Your Identity

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Monday, October 17, 2011 3:30 p.m. - 4:45 p.m.

Location: Palazzo Salon G

Cyndee Woolley, APR, creative strategist, C2 Communications, LLC
Jessica Macera, partner, Business Dynamix Solutions, LLC

Your identity is the foundation for a successful personal brand. Walk through the process of uncovering your truest priorities and values, identifying your personal Unique Selling Position and connecting with the right audiences to advance your career.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)

Hosted by the New Pros Section.

Cyndee Woolley, APR, is a creative strategist at C2 Communications, LLC. She has been practicing public relations since 2000, and has consulted with small businesses and Fortune 500 companies. She has demonstrated a leadership in the public relations industry, serving as a past-president of the Gulf Coast Chapter of PRSA, a past president of PRACC, a branding committee member for the Leadership Collier Foundation and the current secretary of the PRSA Sunshine District.

Follow @cmwooll

Jessica Macera is a partner at Business Dynamix Solutions, LLC, with experience in financial and human resource management. She is in the final stages of earning her doctoral degree in Industrial/Organizational Psychology. She has recently been recognized as the American Business Women’s Association 2011 Council Woman of the Year for her leadership development achievements.

Follow @JessicaMacera