Oct. 8–10 | Boston
At the PRSA International Conference, enhance your personal and professional network while engaging with some of the world’s most influential companies and organizations that call Boston home. Connect with thousands of colleagues and over 150 industry experts from all career levels, sectors, work environments and industries for three days of practical insight and networking.
Tuesday Morning Keynote Speaker: Jay Baer
Hype-free digital marketing expert Jay Baer has joined the speaker lineup for the 2017 PRSA International Conference in Boston this fall.
Known for his eye-opening perspectives, Baer will be the keynote speaker on the morning of Tuesday, October 10.
Baer, a best-selling author and consultant, will spotlight proven ways to “Turn Your Customers Into Volunteer Marketers.”
As the founder and president of Convince & Convert, a strategy consulting firm, Baer helps leading businesses gain and keep more customers through the smart intersection of technology, social media and customer service. Among the many companies he has advised are Nike, 3M, Walmart and Oracle.
Baer was recently inducted into the Word of Mouth Marketing Hall of Fame and he hosts the top-rated Social Pros podcast. Learn more
Opening Keynote Speaker: Morgan Spurlock
Oscar-nominated filmmaker Morgan Spurlock will share his unique perspective on the world with us at the Opening General Session on Sunday, Oct. 8. Known for his innovative documentaries, Spurlock now hosts a series on CNN called “Inside Man” in which he continues to investigate a wide array of subjects, from gambling to life for senior citizens.
Morgan Spurlock will deliver what he modestly calls, “The Greatest Lecture Ever Presented.” Utilizing the cutting-edge tools of comic exploration and total self-exploitation, he dissects the world of advertising and marketing by using his personal integrity as currency to sell out to the highest bidder. Scathingly funny, subversive and deceptively smart, Spurlock shines the definitive light on our branded future.
His critically acclaimed film, “The Greatest Movie Ever Sold,” examines branding, advertising and product placement in America — ironically, in a film funded by branding, advertising and product placement.
You might remember Spurlock best for his role as guinea pig for his movie “Super Size Me,” which became the first documentary to ever break into the weekend box office top 10. Learn more