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PRSA 2017 Travel and Tourism Conference

May 21–24 | Palm Springs, Calif.

Thursday, May 23
2:45–3:45 p.m.
Breakout Session VII

PR Helping PR: Working With Magazines' In-House PR Staff to Amplify Your Coverage

Landing placement in a national travel magazine is always great, but how do you get the most play out of it? In this session, you'll hear from fellow PR pros at national travel magazines, and learn how you can work with them to amplify your coverage and possibly get it picked up by other media outlets, including national morning shows such as "TODAY" and "Good Morning America."


Chadwick Boyd
L+D Enterprises, Inc.
Heather Wyatt, Communications Director, National Geographic Travel Group





Additional Speaker Information      

Chadwick Boyd
is owner and president of L+D Enterprises, Inc. He works with food brands, celebrity chefs, television networks, publishing houses and premium retail outlets, creating brand strategies and relationship networks to help build or extend business efforts. Clients have included Food Network, Random House, Better Homes and Gardens and Panera Bread, among many others. Boyd also has helped create and market 13 cooking and lifestyle books, and regularly appears on television, including the PBS special "Heirloom Meals." Connect with Chadwick on Twitter.
Heather Wyatt is communications director at National Geographic Travel Group. She oversees National Geographic Traveler magazine, National Geographic Expeditions, digital and travel app initiatives and National Geographic travel books and maps. She also handles business trade publicity for National Geographic magazine. Wyatt has served on the Magazine Publishers Association communications committee since 2002, and has been a member of the U.S. Travel Communications Council since 2003. She travels extensively with her work and is a self-described “local cuisine junkie,” seeking out authentic food and wine wherever her travels take her. Wyatt, who has a Bachelor of Arts degree from the University of Connecticut, resides in Port Washington, N.Y., with her husband and 5-year-old son. Connect with Heather on Twitter.