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PRSA 2017 Travel and Tourism Conference

May 21–24 | Palm Springs, Calif.

Thursday, May 23
2:45–3:45 p.m.
Breakout Session VII

Casting a Wide Net: Fishing for Lifestyle Publications

Lifestyle magazines, websites and online communities are among the most-read outlets in the U.S. With such a broad range of topics, where does travel and tourism fit? Key lifestyle media share tips and insights on how to get your story on some of the country's most influential pages.

Kendra Williams,
Senior Travel Editor, Midwest Living
Jacquelyne Froeber,
Editor, Coastal Living
Erin Shaw Street,
Senior Editor, Travel & Integrated Content, Southern Living

Additional Speaker Information
Kendra Williams
is senior travel editor at Midwest Living. She frequently travels and writes stories, and hires and develops a stable of more than 40 freelance writers in the 12-state region. She also oversees the magazine’s annual newsstand-only travel bookazine called Best of the Midwest and the travel reviews on midwestliving.com. She has been a writer and editor for 17 years. Connect with Kendra on Twitter.

Jacquelyne Froeber is editor at Coastal Living. She caught the travel bug 10 years ago when she started at the magazine as a staff writer and has since contributed award-winning content, helping Coastal Living win a Lowell Thomas Award for travel writing in a non-travel magazine. Jackie has also contributed to other titles, including Health magazine, and has written for various websites, such as CNN.com.

Erin Shaw Street is senior editor of travel & integrated content at Southern Living. Erin canvasses the South to discover the latest destinations, tastemakers and trends. From emerging neighborhoods to modern Southern artisans, she writes, edits and produces stories that cover a 16-state area. Erin also manages editorial content for the brand’s social media, and is responsible for The Daily South, Southern Living’s blog. She is the recipient of more than 20 writing awards, including the 2012 Gold Lowell Thomas Award for “What Stands In A Storm,” Southern Living’s coverage of the 2011 tornadoes, and a 2012 Folio Award for "Heroes of the New South." A Florida native and a graduate of the University of South Carolina, she’s proud to call Birmingham her home.