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PRSA 2017 Travel and Tourism Conference

May 21–24 | Palm Springs, Calif.

Tuesday, May 23
3:14–4:15 p.m.
Breakout Sessions: Set VI

“The Great Outdoors”

Outdoor pursuits and adventure travel are becoming increasingly desired and lucrative segments of the travel market. Be it rural or urban, almost anyone can offer unique experiences as part of their product mix. The real question is how do best create and position your product offerings to appeal to outdoor enthusiasts? In this session we will talk to editors of outdoor publications to learn what trends and storylines they are following today, get insight form them on how best to position your product offering to appeal to their audiences and learn how to get your story ideas in front of their readers.

Key Takeaways:

 Speakers: Stephanie Pearson, Contributor, Outside
                 Jen Murphy, freelance, Writer & Editor
                 Everett Potter, Columnist: USA TODAY, Contributor: National Geographic Traveler, Snow, Publisher & Editor-in-Chief: Everett Potter's Travel Report


Register now!