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PRSA 2017 Travel and Tourism Conference

May 21–24 | Palm Springs, Calif.

Tuesday, May 23
3:15–4:15 p.m.
Breakout Sessions: Set VI

“This is CNN... Travel”

At CNN Travel, we believe travel creates human connectedness, reminding us what we have in common, rather than our differences. We tell the local, authentic and human stories, informing our audience and inspiring them to GO THERE. Using every available digital story-telling tool, from articles to galleries, short-form digital video and animations, maps, audio, illustration, CNN Travel is the digital destination for the globally curious traveler, providing unrivaled, authoritative content presented with  visual sophistication and artistry.

CNN Travel is first and foremost a storytelling enterprise, not breaking news or roundups of cheap flights and mileage hacks. We delve deeper, reach higher to seek out the most original or compelling people, places and experiences to share with our audience. 

Key takeaways:

Speakers:
Brekke Fletcher, executive editor, CNN Travel  
Lilit Marcus, editor, CNN Travel

Brekke Fletcher
Brekke Fletcher is the executive editor of CNN Travel. Fletcher oversees CNN's worldwide coverage of travel, managing a network of more than 800 travel contributors and insiders around the globe and a dedicated international team. Prior to joining CNN Digital, Fletcher was at The Wall Street Journal where she served as managing editor of WSJ Magazine for five years. During her time at WSJ, she managed the magazine’s editorial team, oversaw travel news coverage and frequently wrote destination and entertainment stories. She has worked at various publications, starting with the launch of Lucky Magazine in 1999 and later taking on managing editor roles at publications such as Jane Magazine, Men's Journal and Newsweek. Fletcher graduated from Northwestern University and is based in New York.

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Lilit Marcus
Lilit Marcus is the editor for CNN Travel. Prior to joining CNN she was a contributing writer for Condé Nast Traveler. Her first book, “Save the Assistants: A Guide for Surviving and Thriving in the Workplace,” was published by Hyperion. Lilit’s favorite destinations include Lisbon, Tel Aviv, Nashville and Mexico City. Her work has also appeared in The Wall Street Journal, Vogue, The Guardian, Vanity Fair and The Atlantic.

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