(Banner graphic of PRSA 2017 Travel and Tourism Conference logo)

PRSA 2017 Travel and Tourism Conference

May 21–24 | Palm Springs, Calif.

Tuesday, May 23
3:15–4:15 p.m.
Breakout Sessions: Set VI

“This is CNN... Travel”

At CNN Travel, we believe travel creates human connectedness, reminding us what we have in common, rather than our differences. We tell the local, authentic and human stories, informing our audience and inspiring them to GO THERE. Using every available digital story-telling tool, from articles to galleries, short-form digital video and animations, maps, audio, illustration, CNN Travel is the digital destination for the globally curious traveler, providing unrivaled, authoritative content presented with  visual sophistication and artistry.

CNN Travel is first and foremost a story-telling enterprise, not breaking news or roundups of cheap flights and mileage hacks. We delve deeper, reach higher to seek out the most original or compelling people, places and experiences to share with our audience. 

Key Takeaways:
• Why enriching story-telling has longevity and inspires loyalty from an audience. 
• Why click-bait works as a numbers game, but is not a long-term strategy
• How to use every available digital story-telling tool, from articles to galleries, short-form digital video and animations, maps, audio and illustrations.

Speakers: Brekke Fletcher, executive editor, CNN Travel  
Lilit Marcus, editor, CNN Travel

 
 
 
 
 
 
   

Register now!