(Banner graphic of PRSA 2017 Travel and Tourism Conference logo)

PRSA 2017 Travel and Tourism Conference

May 21–24 | Palm Springs, Calif.

Tuesday, May 23
2–3 p.m.
Breakout Sessions: Set IV

“The Glass Slipper: Finding the Perfect Fit with Lifestyle Media”

Step into the sometimes nebulous world of lifestyle media and uncover powerful opportunities to deepen your brand’s connection with target consumers. Travel has become a defining characteristic for recent generations, evidenced by the products and places found in some of the largest lifestyle outlets. As publications search for content that’s just right for their readers, smart PR pros have become valued resources who serve up story ideas, impressions and visitation.
Key Takeaways:

Meg Biram,
blogger/consultant MegBiram.com.
Stephanie Davis Smith, editorial director, Modern Luxury
Aviva Patz, Senior Digital Editor, ReadersDigest.com

Stephanie Davis Smith
Stephanie Davis Smith returns to Modern Luxury Media as Editorial Director after a two-year hiatus from the luxury lifestyle publisher. During that time she was Editor in Chief of multiple B2B print publications and digital platforms at Collinson Media & Events, now Connect Meetings, where she rebranded the magazines, grew online and social media audience by three-fold and worked with the publisher to spearhead new innovative sales opportunities. Prior to that, Smith was the editor in chief of The Atlantan, senior contributing editor of Jezebel Magazine, as well as executive editor of Men's Book Atlanta, Ala Moana Magazine and Hawaii Modern Luxury. She also launched Modern Luxury Interiors Atlanta and Modern Luxury Interiors California helping to conceptualize the inaugural issues. She was formerly national web editor for skirt.com and launched skirt! Magazine in Atlanta as editor in chief for Cox Communications. A writer and editor who began her career at Condé Nast with Self and GQ magazines, she has written for Gourmet, Domino, Details, Allure, Brides, Atlanta Magazine, The Atlanta Journal-Constitution and msn.com. She graduated with a bachelor’s in journalism and a minor in English from The University of Georgia.

Aviva Patz
Aviva Patz is a seasoned writer and editor in the women’s wellness space. She has been an editor at Fitness, Psychology Today, Weight Watchers and Prevention, and enjoyed a robust freelance career for many years before recently heading back to the office full-time as Senior Digital Editor at ReadersDigest.com. At RD.com, Aviva manages a large national network of freelance writers, assigning 50 to 70 articles per week and overseeing the editing and cross-platform publishing of some 400 stories a month. Topics include personal health, beauty, nutrition, food, fitness, weight loss, mental health, relationships, cultural trends, career, travel and humor.

Register now!