(Banner graphic of PRSA 2017 Travel and Tourism Conference logo)

PRSA 2017 Travel and Tourism Conference

May 21–24 | Palm Springs, Calif.

Tuesday, May 23
10:45–11:45 a.m.
Breakout Sessions: Set IV

“The Glass Slipper: Finding the Perfect Fit with Lifestyle Media”

Step into the sometimes nebulous world of lifestyle media and uncover powerful opportunities to deepen your brand’s connection with target consumers. Travel has become a defining characteristic for recent generations, evidenced by the products and places found in some of the largest lifestyle outlets. As publications search for content that’s just right for their readers, smart PR pros have become valued resources who serve up story ideas, impressions and visitation.
Key Takeaways:

Meg Biram,
blogger/consultant MegBiram.com.
Stephanie Davis Smith, editorial director, Modern Luxury
Aviva Patz, Senior Digital Editor, ReadersDigest.com

Register now!