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PRSA 2018 Travel and Tourism Conference

June 3–6 | New Orleans

Tuesday, May 23
10:45–11:45 a.m.
Breakout Sessions: Set IV

“Integrating Influencers Into Your PR Playbook”

Tapping digital influencers to enhance visibility and awareness of a particular campaign or on-going initiative is becoming more widely accepted throughout the industry. But is it a practice that should be the new normal? In this session, hear from influencers on best practices for working together and achieving meaningful exposure.

Key takeaways:

Speakers: Grace Atwood, founder, The Stripe
                 Norie Quintos, travel content consulting and strategy editor at large, Nat Geo Travel Media/NorieQuintos.com
                 Jessica Hirsch, author and blogger, Cheat Day Eats 
Grace Atwood
Grace Atwood is the founder of The Stripe. Born out of Grace’s natural passion for sharing her favorite things, The Stripe is a lifestyle blog, with a focus on fashion, beauty, personal style, wellness and travel; with occasional recipe + runway-inspired DIY projects. For as long as she can remember, she’s been obsessed with all things fashion and beauty… and talking about them with whoever will listen. Since the blog’s inception in January 2010, Grace has been lucky to travel all over the world on press trips for her blog — from the Northwest coast of France with Saint James to Mexico for the Los Cabos Film Festival… and everywhere in between! Prior to running her site full-time, Grace held marketing + social media roles for BaubleBar, Coty and Procter + Gamble. Grace has been featured in multiple press outlets (InStyle, Stylewatch Magazine, Glamour, The Today Show, The Wall Street Journal) and also contributes regularly to various fashion + news sites including Refinery 29, The Glitter Guide, The Daily Front Row, Tasting Table and The Zoe Report.
Jessica Hirsch
I am a New York-based food and travel photographer, and the founder of @CheatDayEats and @YourRoomService. @CheatDayEats captures jaw-dropping, drool-worthy food from all over the world that  I  have eaten and photographed myself! I also mix in lifestyle shots to give a personal touch. @YourRoomService focuses on highlighting the dining experience at hotels and resorts worldwide. It is a unique  concept that focuses on the beautiful in-room dining experience that no one else has touched upon. In just a little over 2 years, I've built an audience that reaches over 3 million people on a weekly basis through my organic feeds that are a showcase of my own personal experiences. Not only am I passionate about my brand, but I'm inspired and dedicated in helping other brands, businesses and destinations grow. I am a content creator, social media/brand development strategist and digital storyteller. In addition to photography, a big focus of mine is on video content creation. I enjoy being in front of the camera as well as capturing my experiences. My audience gets a behind-the-scenes look and feel as if they are along with me for the ride! 
Norie Quintos,

Norie is a travel content consulting and strategy editor at large for Nat Geo Travel Media/NorieQuintos.com.


Register now!