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PRSA 2017 Travel and Tourism Conference

May 21–24 | Palm Springs, Calif.

Tuesday, May 23
10:45–11:45 a.m.
Breakout Sessions: Set IV

“Integrating Influencers Into Your PR Playbook”

Tapping digital influencers to enhance visibility and awareness of a particular campaign or on-going initiative is becoming more widely accepted throughout the industry. But is it a practice that should be the new normal? In this session, hear from influencers on best practices for working together and achieving meaningful exposure.

Key Takeaways:

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