May 21–24 | Palm Springs, Calif.
Tuesday, May 23
Breakout Sessions: Set IV
“Integrating Influencers Into Your PR Playbook”
Tapping digital influencers to enhance visibility and awareness of a particular campaign or on-going initiative is becoming more widely accepted throughout the industry. But is it a practice that should be the new normal? In this session, hear from influencers on best practices for working together and achieving meaningful exposure.