(Banner graphic of PRSA 2017 Travel and Tourism Conference logo)

PRSA 2017 Travel and Tourism Conference

May 21–24 | Palm Springs, Calif.

Monday, May 22
4:15–5:15 p.m.
Breakout Sessions: Set III

“Winning Visitors with the Power of Influencers” **

In today’s tourism environment, influencer campaigns are all the rage, but are you doing them right? Choosing the right influencer, and managing that campaign for your organization can be tricky as you might not know all the metrics, rules and tools to use during the process. In this session, we’ll shed light on how to choose the right influencer while following federal guidelines, how to engage with that influencer throughout their entire destination experience and how to negotiate to ensure the visit is mutually beneficial.

Key takeaways:


Jade Broadus, director of marketing, Travel Mindset
Dan Rosenbaum, senior manager content & social media marketing, San Francisco Travel
Katy Carrier, founder and editor, Palm Springs Style

**Social + digital track



Register now!