(Banner graphic of PRSA 2017 Travel and Tourism Conference logo)

PRSA 2017 Travel and Tourism Conference

May 21–24 | Palm Springs, Calif.

Monday, May 22
4:15–5:15 p.m.
Breakout Sessions: Set III

“The Sky High Influence of Experiential Marketing”

The world is shifting to an experiential economy. Consumers are no longer defined by their belongings, but rather defined by their experiences. Experiential Marketing consists in creating experiences that engage consumers, thrill their senses and flare up their passion for a particular brand or destination. It shares a brand’s story and message while creating share-worthy moments resulting in the creation of strong relationships between the brand and its consumers. Engaging customers in this way creates a positive image for the brand. This marketing strategy does not tell, but rather shows and involves your target market with the benefits of your brand.

Experiential Marketing is all about creating the forever-wanted emotional connection between a brand and its consumers. It is actually a multi-dynamic ecosystem built out of different disciplines such as art, architecture, fashion, music, design, video and cutting-edge technology. With this handful of resources, you can create a world of experiences. In today’s challenging environment (digital landscape), finding a way to break through the clutter in order to be heard and understood has become essential. Experiential Marketing gives you the tools to create a two-way conversation and engage your consumers. It’s a strategy that layers social and PR tactics to amplify and extend the reach of a brand to a wider audience. 

Key takeaways:

 
Presenters:

Ashley Chejade-Bloom, Principal, LFB Media Group

Ashley Chejade-Bloom is the founder and principal of LFB Media Group. Since opening in 2010, Ashley has overseen the rapid expansion of the firm, which has grown to a mid-sized public relations and marketing agency at the intersection of lifestyle and hospitality. Powered by a team of industry experts, with an advanced understanding of today’s multimedia landscape, LFB solves 360 marketing challenges for a range of global travel, real estate, nightlife, culinary, spirits and CPG clients. At LFB, Ashley works to continuously modernize the company’s approach to communications and elevate the client experience by serving as an advisor to the C-suite through each phase of development. Today, the firm’s progressive practices, company culture and established track record of successful campaigns and brand introductions have solidified LFB Media Group’s position as a trusted resource amongst the hospitality community. 

Edward Starr, Managing Partner, BMF Media Group

Edward_Starr_Photo

As one of BMF’s principals, Ed Starr spearheads the strategic direction of the agency as well as all of the business development directives.  This has resulted in a 25-fold company revenue increase and evolution from four to fifty-plus employees across four offices in the years Ed has been with BMF. Ed has led a number of highly acclaimed industry initiatives and has been instrumental in developing innovative and disruptive client programs across all marketing platforms.  Clients have included DELL, MasterCard, Marriott, Smucker’s, Dockers, H&M and PopSugar. A lover of all things marketing, Ed participates regularly in forums and industry conferences including SXSW, CES, Cannes Lions, Electronic Entertainment Expo (E3), Sundance Film Festival and AdWeek. Ed holds a bachelor’s degree in accountancy from the University of Illinois with minors in finance and communications and a master’s from the London Business School/Kellogg Graduate School of Management.