(Banner graphic of PRSA 2017 Travel and Tourism Conference logo)

PRSA 2017 Travel and Tourism Conference

May 21–24 | Palm Springs, Calif.

Monday, May 22

1:45–2:45 p.m.
Breakout Sessions: Set I

“PR into Page Rank: Perspectives on How to SEO Your Outreach”

Whether you are steering it or not, SEO fuels the success of your team’s communications program. Earned media, influencer and content efforts all have something to gain from a thoughtful layer of search engine optimization (and, in the process, making PR more indispensable than ever).


Paul McLeod, director of business intelligence, Simpleview


Deborah Park, vice president, travel, Turner PR


Deborah Park
As vice president of the travel team for TURNER, Deborah plays a strategic leadership role on both tourism and resort clients across TURNER’s domestic and international portfolio. In her previous role, Deborah handled domestic and international media relations for VISIT DENVER, The Convention & Visitors Bureau. Her diverse résumé also includes both agency and in-house work in the entertainment and consumer products industry.

Register now!