May 21–24 | Palm Springs, Calif.
Monday, May 22
Breakout Sessions: Set I
Whether you are steering it or not, SEO fuels the success of your team’s communications program. Earned media, influencer and content efforts all have something to gain from a thoughtful layer of search engine optimization (and, in the process, making PR more indispensable than ever).
Paul McLeod, director of business intelligence, Simpleview
Deborah Park, Senior Account Director, Turner PR