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PRSA 2017 Travel and Tourism Conference

May 21–24 | Palm Springs, Calif.

Monday, May 22

1:45–2:45 p.m.
Breakout Sessions: Set I

“PR into Page Rank: Perspectives on How to SEO Your Outreach”

Whether you are steering it or not, SEO fuels the success of your team’s communications program. Earned media, influencer and content efforts all have something to gain from a thoughtful layer of search engine optimization (and, in the process, making PR more indispensable than ever).


Paul McLeod, director of business intelligence, Simpleview
Deborah Park, Senior Account Director, Turner PR

Register now!