(Banner graphic of PRSA 2017 Travel and Tourism Conference logo)

PRSA 2017 Travel and Tourism Conference

May 21–24 | Palm Springs, Calif.

Monday, May 22
1:45–2:45 p.m.
Breakout Sessions: Set I

“Turning Negative Perceptions to Your Advantage”

From disaster sites to haunted hotels to marijuana tours and everything else controversial in between, the travel industry is ever changing with  new and often peculiar story lines and adventures. Find out how to navigate the world of “dark  tourism” and what to do if your guests or visiting media are interested in the experiences that are often only discussed in hushed tones.

Key takeaways:

Sara Baumann, PR manager, Hotel Del Coronado
Molly Blaisdell, PR representative for Alcatraz Excursions, Hook, Line & Thinker
Samantha Chin, Co-founder & director of marketing of PotGuide

Sara Baumann
As the public relations manager at the iconic Hotel del Coronado in San Diego, Calif., Sara is responsible for all publicity, media relations, social media and various marketing initiatives for the nearly 130-year old historic resort set on one of America’s best beaches, overseeing both the national public relations agency of record and the agency of record for the Mexican market. Also responsible for social media strategy and content, Sara oversees The Del’s social media agency, photography, photo shoots and logistics for various on-property events. With a passion for hospitality and travel, Sara has handled PR for hotels both in-house and on the agency side for nearly a decade. Originally from Wisconsin, this California transplant can be found cheering on the Packers when she is not doing travel R&D. 

Samantha Chin
Samantha is the co-founder and director of marketing at PotGuide, the leading website for marijuana tourism. Known as the TripAdvisor of cannabis, PotGuide shows visitors where to buy, where to stay and what to do – plus easy-to-digest legal information, news and culture. Previously, Samantha spent time growing brands and engaging communities through effective digital and content marketing strategies at start-up and Fortune 500 businesses in Boston and NYC. She currently resides in Denver, Colo., and is passionate about world travel, outdoor activities and, “of course, all things cannabis.”




Register now!