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PRSA 2017 Travel and Tourism Conference

May 21–24 | Palm Springs, Calif.

Monday, May 22
1:45–2:45 p.m.
Breakout Sessions: Set I

“Why Wait for the Media? Storyelling Tips Direct From Disney”

You know your company's story better than anyone else. So why wait for media to spread your messages? Using tools as simple as your mobile phone and free (and almost free) apps, learn how to create and share multimedia stories on your communication channels that can also generate interest from journalists. A Walt Disney PR pro shows you how it’s done during this interactive session designed for modern storytellers.

Key takeaways:


Victoria Lim, managing editor, Walt Disney World Public Relations and External Communications

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