(Banner graphic of PRSA 2017 Travel and Tourism Conference logo)

PRSA 2017 Travel and Tourism Conference

May 21–24 | Palm Springs, Calif.

Monday, May 22
1:45–2:45 p.m.
Breakout Sessions: Set I

How Sweet It Is: Storytelling Tips Direct From Hershey Entertainment & Resorts

You know your company's story better than anyone else, and we live in an age where so many are journalists … so why not manage and spread that message yourselves? From Hersheypark to its growing culinary portfolio, HE&R will demonstrate how its Story Hub platform is engaging not only media outlets and influencers, but today’s consumers, too.
Key takeaways:

• Learn how to become your own publishing outlet. Learn techniques for engaging guest authors and amplifying the message.
• Gain ideas on how to leverage video and images to better tell your company's story.
• Learn how to turn ideas into stories and tell a much bigger story about your organization.

Presented by Kathleen McGraw, Director of Communications, Hershey Entertainment & Resorts

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