May 21–24 | Palm Springs, Calif.
Monday, May 22
Breakout Sessions: Set I
How Sweet It Is: Storytelling Tips Direct From Hershey Entertainment & Resorts
You know your company's story better than anyone else, and we live in an age where so many are journalists … so why not manage and spread that message yourselves? From Hersheypark to its growing culinary portfolio, HE&R will demonstrate how its Story Hub platform is engaging not only media outlets and influencers, but today’s consumers, too.
• Learn how to become your own publishing outlet. Learn techniques for engaging guest authors and amplifying the message.
• Gain ideas on how to leverage video and images to better tell your company's story.
• Learn how to turn ideas into stories and tell a much bigger story about your organization.
Presented by Kathleen McGraw, Director of Communications, Hershey Entertainment & Resorts