(Banner graphic of PRSA 2019 Travel and Tourism Conference logo)

PRSA 2019 Travel and Tourism Conference

Let PR Ring: Life, Liberty and the Pursuit of Travel

June 16–19 | Philadelphia

2019 Program

Sunday, June 15

8 a.m.–6 p.m.Registration -

Pre-Conference Events++

9 a.m.–3 p.m.The Pitch - writing workshop++   
Presenter: Andrew Nelson, travel editor, National Geographic
Fee: $300
9 a.m.–3 p.m.“Setting up for Success: building a successful measurement framework”
Presenter: Nicole Moreo, vice president, group manager, Ketchum Global Research & Analytics and North American chair of the International Association for Measurement and Evaluation of Communication (AMEC)
Fee: $300

9 a.m.–3 p.m.
”When a Crisis Strikes: What Do We Do Now?”
Fee: $300

9 a.m.–3 p.m.
"Insta-Engagement Workshop & Philly Photowalk"
Featured Influencer: Kyle Huff (@kylehuff) is a Philadelphia-based photographer and social media influencer
Fee: $300
++Pre-Conference Workshops (These events are an additional fee. They are not included in the basic conference registration fee. Space is limited and available on a first-come, first-served basis. Fee includes workshop, breakfast, lunch and transportation from the conference hotel, if needed.)

5–6 p.m.

Newcomers Reception 

6–8 p.m.

Philadelphia Opening Reception: Pennsylvania Academy of Fine Arts
Welcome to Philadelphia, fondly known as the city of brotherly love and sisterly affection as we celebrate the beginning of 2019 PRSA Travel & Tourism conference. Starting with a bit of history, we gather at The Pennsylvania Academy of the Fine Arts (PAFA). The academy was founded in 1805 and the current historic museum building opened in 1876. Today, PAFA maintains its strong collecting tradition with the inclusion of works by modern and contemporary American artists balanced between historical and contemporary art.
Located within walking distance from the hotel.

Monday, June 17

7–8 a.m.

Morning Fitness

(Space is limited, sign up required at conference registration desk)

7:30 a.m.–5 p.m.Registration
8–9 a.m.


9–10 a.m.

Opening Keynote Presentation

Sponsored by Trendkite

10:15–11:45 a.m.


CVB -- Large
CVB -- Small
State Tourism
Hotels & Resorts
Attractions - Room
Agency/Individual Practitioner

Noon–1:30 p.m.

Luncheon Keynote General Session -

1:45–2:45 p.m.

Breakout Sessions: Set I

"Creating Content That Matters"

“Beyond Media: using all the tools in your toolbox” (Master Track**)

Speaker: Nicole Moreo, vice president, group manager, Ketchum Global Research & Analytics and North American chair of the International Association for Measurement and Evaluation of Communication (AMEC)

“Media Training: Working on Your PR Fitness”

“Marketing a Mid-Level Town with a Mecca Next Door”
Speakers: Kate Hudson, public relations manager, Visit Spokane
Whitney Riggs, communications manager, Visit Hamilton County

3–4 p.m.

Breakout Sessions: Set II

"Managing Your Reputation in Today's Evolving PR" (Master Track**)

Be International. Make sure your messages thrive by focusing on diversity and inclusion”

“Hack your stress”
Presenters: Mike Schneider, vice president of Marketing, Muck Rack

"Steal this Idea! Five Minutes to Get Inspired - Culinary Edition!”

4:15–5:15 p.m.

Breakout Sessions: Set III

“Beyond the Search Bar: Maximizing Google Analytics for Your PR Strategy” (Master Track**)

“Ultimate Brand Engagement: Leveraging Travel Social Influencers into Brand Ambassadors”

“Becoming China Ready”

“Limited funds? Branded partnerships for the win”

5:456:30 p.m.

SATW Associates Meeting –

7–10 p.m.

Dine-Around in Philadelphia*
Join in the fun and get to know your fellow Travel & Tourism attendees on Monday evening June 17th over dinner at this year’s Dine-Around Evening out in Philadelphia

*Not included in the basic conference registration fee.

Tuesday, June 18

6:45–8 a.m.

Morning FitnessMorning Run Like Rocky
Join fellow conference attendees for a morning run. We’ll head out from the Loews Hotel lobby. The Out and back options include 2.5 miles (hotel to the steps of Philadelphia Art Museum), your choice OR the ultimate challenge of approximately 10 miles round trip through the neighborhoods of Philly. Whether running as a group or individually come join us.  Meet in the lobby at 6:30 a.m.
(space is limited, sign up required at conference registration desk)

7:30 a.m.–5 p.m.Registration -
8–9 a.m.

Breakfast -

9–10:30 a.m.

General Session - Grand Ballroom
“Travel Trends Throwdown”

10:45–11:45 a.m.

Breakout Sessions: Set IV

“Storytelling at its Best: When Travel Stories Transcend to Lifestyle Media”
Speaker: Ryan Krogh, features editor, Men's Journal

“Boost Revenue through Meetings and Conventions Publications“
Speakers: Morgan Halaska, managing editor, Meetings + Events Media, Editor, Minnesota Meetings + Events
Alex Palmer,
deputy editor, Successful Meetings

“East Coast Connections”
Speakers: DeMarco Williams, managing Editor, Forbes Travel Guide
Tracey Minkin, senior travel editor, Coastal Living Magazine

“The Pitch: Redux”

Noon–1:30 p.m.

Luncheon Keynote Session -

2–3 p.m.

Breakout Sessions: Set V

“Write This Down: The Best Outlets You’re Not Reading”
Presenters: Sommer Mathis, editor in chief, Atlas Obscura
John Capone, editor, Whalebone Media

(Repeat) “Storytelling at its Best: When Travel Stories Transcend to Lifestyle Media”
Speaker: Ryan Krogh, features editor, Men's Journal

“Midwest is Best”
Presenters:  Kristine Hansen, freelancer, contributor to regional publications, Midwest Living, Experience Wisconsin, and Milwaukee Magazine, and covers the Midwest for national outlets, ArchitecturalDigest.com, Fodors.com, and TravelandLeisure.com
Timothy Meinch, Travel Editor, Midwest Living Magazine

(Repeat) “The Pitch: Redux”

3:15–4:15 p.m.

Breakout Sessions: Set VI

“Good Morning Philadelphia!”

"The Audacity of AuthentiCity”
Presenters: Regan Stephens, managing editor, Philadelphia magazine

“West Coast Connections”

4:30 p.m.

Fun Times - Philadelphia Freedom –

Sponsored by Expedia Group

7–9 p.m.

Media Mixer Reception:

Shuttles will depart promptly at 6:45 p.m. from the lobby of the Loews Hotel. Conference Badge required.

9 p.m.Post-Media Mixer Afterparty: 

Wednesday, June 19

8–9 a.m.Breakfast
8:30–9 a.m.

“PR Technology/Software Breakfast + Learn”
You've been hearing about them all week, now grab breakfast and join one of our sponsors to see their software/services in action over a casual live demonstration with your peers.

9–10 a.m.

“PR Technology/Software Breakfast + Learn”
“Sponsor Breakout Roundtables”
Collaborate with your peers on the industry’s hottest topics through meaningful discussions, brainstorming, networking and even the opportunity for tableside demos with some of the industry’s most popular vendors. The sponsor-led roundtables will be broken out by more than 10 different topics including measurement, working with social influencers, crafting content angles, online newsrooms and more. Participants will receive a handout with all topics by table when they arrive and will be signaled to switch to a new table every 12-15 minutes.

10:15–11:30 a.m.

General Session
Editors Roundtable
Amy Virshup, travel editor, New York Times

++ Pre-Conference Workshops require an additional fee. **Designated Master Track