(Banner graphic of PRSA 2019 Travel and Tourism Conference logo)

PRSA 2019 Travel and Tourism Conference

Let PR Ring: Life, Liberty and the Pursuit of Travel

June 16–19 | Philadelphia

2019 Program

Sunday, June 16

8 a.m.–6 p.m.Registration -

Pre-Conference Events++

9 a.m.–3 p.m.The Pitch - writing workshop++   
Speaker:
Andrew Nelson, travel editor, National Geographic
Fee: $300
9 a.m.–3 p.m.“Setting Up for Success: Building a Successful Measurement Framework”
Speaker:
Nicole Moreo, vice president, group manager, Ketchum Global Research & Analytics and North American chair of the International Association for Measurement and Evaluation of Communication (AMEC)
Fee: $300

9 a.m.–3 p.m.

“When a Crisis Strikes: What Do We Do Now?”
Speakers:

Liz Baker, vice president, Thompson & Co. Public Relations
Stephanie Plieness, senior account manager, Thompson & Co. Public Relations, 
Natalie Kay, senior vice president, Karma Agency
Kate Allison, CEO, Karma Agency
Fee: $300


9 a.m.–3 p.m.
“Insta-Engagement Workshop & Philly Photowalk”
Featured Influencer: 
Kyle Huff
(@kylehuff) is a Philadelphia-based photographer and social media influencer
Fee: $300
++Pre-Conference Workshops (These events are an additional fee. They are not included in the basic conference registration fee. Space is limited and available on a first-come, first-served basis. Fee includes workshop, breakfast, lunch and transportation from the conference hotel, if needed.)

5–6 p.m.

Newcomers Reception 

6–8 p.m.

Philadelphia Opening Reception: Pennsylvania Academy of Fine Arts
Welcome to Philadelphia, fondly known as the city of brotherly love and sisterly affection as we celebrate the beginning of 2019 PRSA Travel & Tourism conference. Starting with a bit of history, we gather at The Pennsylvania Academy of the Fine Arts (PAFA). The academy was founded in 1805 and the current historic museum building opened in 1876. Today, PAFA maintains its strong collecting tradition with the inclusion of works by modern and contemporary American artists balanced between historical and contemporary art.
Located within walking distance from the hotel


Monday, June 17

7–8 a.m.

Morning Fitness

(Space is limited, sign up required at conference registration desk)

7:30 a.m.–5 p.m.Registration
8–9 a.m.

Breakfast

9–10 a.m.

Opening Keynote Presentation

Sponsored by Cision

10:15–11:45 a.m.

Roundtables

CVB -- Large
CVB -- Small
State Tourism
Hotels & Resorts
Attractions - Room
Agency/Individual Practitioner
International

Noon–1:30 p.m.

Luncheon Keynote General Session -

1:45–2:45 p.m.

Breakout Sessions: Set I

"Creating Content That Matters"
Speakers:
Kristina Jenkins, digital content director, Visit Philly
Kevin Chemidlin, managing producer

“Beyond Media: Using all the Tools in Your Toolbox” (Master Track**)

Speaker:
Nicole Moreo,
vice president, group manager, Ketchum Global Research & Analytics and North American chair of the International Association for Measurement and Evaluation of Communication (AMEC)

“Media Training: Working on Your PR Fitness”
Speaker:
 
TBA

“Marketing a Mid-Level Town With a Mecca Next Door”
Speakers:
Kate Hudson,
public relations manager, Visit Spokane
Whitney Riggs, communications manager, Visit Hamilton County
Stafford Wood, APR, principal, Covalent Logic

3–4 p.m.

Breakout Sessions: Set II

Managing Your Reputation in Today's Evolving PR” (Master Track**)
Speaker:
Linsey Estin,
partner, Kekst CNC

Be International. Make Sure Your Messages Thrive by Focusing on Diversity and Inclusion”
Speaker: 
Greg C. DeShields
, PHLCVB diversity chair, Philadelphia CVB

“Hack Your Stress”
Speaker:
Mike Schneider,
vice president of Marketing, Muck Rack

“Steal This Idea! Five Minutes to Get Inspired - Culinary Edition!”
Speakers:
Nate Swick
, communications manager, Visit Indy
Nick Urig, communications manager, Destination Cleveland

4:15–5:15 p.m.

Breakout Sessions: Set III

“Beyond the Search Bar: Maximizing Google Analytics for Your PR Strategy” (Master Track**)
Speaker:
Marcus Hibdon,
director of communications and PR, Travel Portland

“Ultimate Brand Engagement: Leveraging Travel Social Influencers Into Brand Ambassadors”
Speaker:
TBA

“Limited Funds? Branded Partnerships for the Win”
Speakers:
Jen Fruzzetti
, vice president, NJF 
Jaclyn Randolf, Kimpton
Allison Ferre, Kimpto

"Reaching Overseas"
Speakers:
Anne Madison,
chief strategy and communications office, Brand USA
Rajan Datar, correspondent, BBC News Travel

5:456:30 p.m.

SATW Associates Meeting 

7–10 p.m.

Dine-Around in Philadelphia*
Join in the fun and get to know your fellow Travel & Tourism attendees on Monday evening June 17th over dinner at this year’s Dine-Around Evening out in Philadelphia

*Not included in the basic conference registration fee.

Tuesday, June 18

6:45–8 a.m.

Morning FitnessMorning Run Like Rocky
Join fellow conference attendees for a morning run. We’ll head out from the Loews Hotel lobby. The Out and back options include 2.5 miles (hotel to the steps of Philadelphia Art Museum), your choice OR the ultimate challenge of approximately 10 miles round trip through the neighborhoods of Philly. Whether running as a group or individually come join us.  Meet in the lobby at 6:30 a.m.
(space is limited, sign up required at conference registration desk)

7:30 a.m.–5 p.m.Registration 
8–9 a.m.

Breakfast

9–10:30 a.m.

General Session - Grand Ballroom
“Travel Trends Throwdown”
Speaker:
TBA

10:45–11:45 a.m.

Breakout Sessions: Set IV

“Storytelling at Its Best: When Travel Stories Transcend to Lifestyle Media”
Speakers:
Ryan Krogh,
features editor, Men's Journal
Craig Waxman, senior creative producer, CNN Digital Labs

“Boost Revenue Through Meetings and Conventions Publications“
Speakers:
Morgan Halaska,
managing editor, Meetings + Events Media, Editor, Minnesota Meetings + Events
Alex Palmer,
deputy editor, Successful Meetings

“East Coast Connections”
Speakers:
DeMarco Williams, managing Editor, Forbes Travel Guide
Tracey Minkin, senior travel editor, Coastal Living Magazine

“The Pitch: Redux”
Speakers:
Lilit Marcus, editor, CNN Travel
Andrew Nelson, travel editor, National Geographic
Jesse Ashlock, executive editor, Travel + Leisure

Noon–1:30 p.m.

Luncheon Keynote Session -

2–3 p.m.

Breakout Sessions: Set V

“Write This Down: The Best Outlets You’re Not Reading Yet”
Speakers:
Sommer Mathis
, editor in chief, Atlas Obscura
John Capone, editor, Whalebone Media

(Repeat) “Storytelling at Its Best: When Travel Stories Transcend to Lifestyle Media”
Speakers:
Ryan Krogh,
features editor, Men’s Journal
Craig Waxman, senior creative producer, CNN Digital Labs

“Midwest Is Best”
Speakers:
Kristine Hansen
, freelancer, contributor to regional publications, Midwest Living, Experience Wisconsin, and Milwaukee Magazine, and covers the Midwest for national outlets, ArchitecturalDigest.com, Fodors.com, and TravelandLeisure.com
Timothy Meinch, Travel Editor, Midwest Living Magazine

(Repeat) “The Pitch: Redux”
Speaker:
Lilit Marcus, editor, CNN Travel
Andrew Nelson, travel editor, National Geographic
Jesse Ashlock, executive editor, Travel + Leisure

3:15–4:15 p.m.

Breakout Sessions: Set VI

“Good Morning Philadelphia!”
Speaker:
Oneika Raymond,
travel blogger, Oneika The Traveller

"The Audacity of AuthentiCity
Speaker:
Regan Stephens,
managing editor, Philadelphia magazine

“West Coast Connections”

Speakers:
Elizabeth Harryman,
AAA Magazine
Andrew Waite, associate editor, Alaska Airlines Beyond Magazine
Alex Schechter, freelancer, Travel + Leisure, Sunset Magazine, AFAR, Food & Wine, Bloomberg News, New York Times, Bloomberg News

4:30 p.m.

Fun Times - Philadelphia Freedom –

Sponsored by Expedia Group

7–9 p.m.

Media Mixer Reception:

Shuttles will depart promptly at 6:45 p.m. from the lobby of the Loews Hotel. Conference Badge required.

9 p.m.Post-Media Mixer Afterparty: 

Wednesday, June 19

7:30NoonRegistration
8–9 a.m.Breakfast
8:30–9 a.m.

“PR Technology/Software Breakfast + Learn”
You've been hearing about them all week, now grab breakfast and join one of our sponsors to see their software/services in action over a casual live demonstration with your peers.

9–10 a.m.

“PR Technology/Software Breakfast + Learn”
“Sponsor Breakout Roundtables”
Collaborate with your peers on the industry’s hottest topics through meaningful discussions, brainstorming, networking and even the opportunity for tableside demos with some of the industry’s most popular vendors. The sponsor-led roundtables will be broken out by more than 10 different topics including measurement, working with social influencers, crafting content angles, online newsrooms and more. Participants will receive a handout with all topics by table when they arrive and will be signaled to switch to a new table every 12-15 minutes.

10:15–11:30 a.m.

General Session
“Editors Roundtable”
  
Speakers:
Amy Virshup,
travel editor, New York Times
Julie Cosgrove, editor-in-chief, AFAR
George Stone, editor-in-chief, National Geographic Traveler

 
++ Pre-Conference Workshops require an additional fee. **Designated Master Track