(Banner graphic of PRSA 2017 Travel and Tourism Conference logo)

PRSA 2017 Travel and Tourism Conference

May 21–24 | Palm Springs, Calif.

The 2017 program is now available!

Sunday, May 21

8 a.m.–6 p.m.Registration

Pre-Conference Events++

(These events are an additional fee; they are not included in the basic conference registration fee. Space is limited and available on a first-come, first-served basis. Fee includes workshop, breakfast, lunch and transportation from the conference hotel, if needed)

9 a.m.–3 p.m.

Creative Writing: Skills Workshop”++
Fee: $300

9 a.m.–3 p.m.

Shooting Better Smartphone Video for Communications”++
Jeremy A. Williams, VP Marketing & Communications, Candidio
Fee: $300

9 a.m.–3 p.m.

Snap, Edit and Post with National Geographic++
Fee: $300

5–6 p.m.

Newcomers Reception

6–8 p.m.

Opening Reception

Monday, May 22

8 a.m.–5 p.m.


8:00 a.m.

Breakfast & Keynote Presentations

8:45–10 a.m.

Opening General Session

10:15–11:45 a.m.


State Tourism
Hotel and Resorts
Agency/Individual Practitioner

Noon–1:30 p.m.

Luncheon Keynote General Session
“If You Can See It, You Can Be It”
Chef Jeff Henderson, Award-Winning Chef, Host of “Flip My Food with Chef Jeff” & Best-Selling Author 

1:45–2:45 p.m.

Breakout Sessions: Set I

Why Wait for the Media? Storytelling Tips Direct from Disney
Victoria Lim, managing editor, Walt Disney World Public Relations and External Communications

Turning Negative Perceptions to Your Advantage

PR into Page Rank: Perspectives on How to SEO Your Outreach

3–4 p.m.

Breakout Sessions: Set II

Creative Writing for PR Pros**

Steal this Idea! Five Minutes to Get Inspired

Say What? Gaining Insight and Driving Attendance for Events Through Social Media

4:15–5:15 p.m.

Breakout Sessions: Set III

The Sky High Influence of Experiential Marketing
Brian Feit, founding partner, BMF Media

Winning Visitors with the Power of Influencers**

Managing Up: How to Get Ahead as a Millennial

7–10 p.m.Dine-Around in Palm Springs*
       *Not included in the basic conference registration fee.

Tuesday, May 23

7:30 a.m.–5 p.m.Registration
8:30 a.m.


9–10:30 a.m.

General Session
The Pitch: Finding PRSA Travel & Tourism’s Best Pitcher

10:45–11:45 a.m.

Breakout Sessions: Set IV

Flex Your PR Skills: Tapping into the Growing Health & Wellness Travel Market
Jennie Nunn, contributing editor, Organic Spa
Juno Demelo, freelance writer for publications, Health, Woman's Day, Redbook, Allure & Vogue

We Are Loonie for You: Appealing to the Canadian Market

Integrating Influencers Into Your PR Playbook
Grace Atwood,
founder, The Stripe
Norie Quintos,
travel content consulting and strategy, Editor at Large, Nat Geo Travel Media/NorieQuintos.com
Jessica Hirsch,  author, blogger, Cheat Day Eats

Noon–1:30 p.m.

Luncheon Keynote Session
“Travel Smart: Lessons Learned from A Life Lived on the Road”
Samantha Brown, Travel Expert & Travel Channel TV Host

2–3 p.m.

Breakout Sessions: Set V

The Glass Slipper: Finding the Perfect Fit with Lifestyle Media
Meg Biram, blogger/consultant MegBiram.com.
Stephanie Davis Smith, editorial director, Modern Luxury

Working With Freelancers: Making the Most of Travel’s Ultimate Multitaskers
Laura Kiniry, freelance writer specializing in travel and writes for American Way, Via, Westways, AARP,  Budget Travel

Reeling in Regional Wins

3:15–4:15 p.m.

Breakout Sessions: Set VI

Waking up to Travel: Navigating the Exclusive World of Morning TV

The Great Outdoors

Elevating Your Video Content Game

7–9 p.m.

Media Mixer
Enjoy an evening with colleagues and the industry’s top media as we experience Palm Springs together in style.

Shuttles depart promptly at 6:45 p.m. from the lobby of the Riviera.

Wednesday, May 24

8 a.m.–NoonRegistration
8:30–9 a.m.

PRSA 101 Networking Breakfast
Chat with members of your PRSA Travel & Tourism Executive Committee and PRSA staff about how to get the most out of your membership. Whether you're interested in joining the board, hosting this conference or tapping into the tools of PRSA...this session is for you.

9–10 a.m.

Roundtables will be broken out by various industry and Section topics. An inquiry will be sent to registered conference attendees in advance for their input/suggestions to make this a very meaningful way to start your day.

10:15–11:30 a.m.General Session
Editors Roundtable

Spud Hilton, Travel Editor, San Francisco Chronicle 
George W. Stone, Editor in Chief, National Geographic
Bruce Wallin, Editorial Director, Robb Report
Editor, Food and Wine

++ Pre-Conference Workshops require an additional fee. **Designated Master Track