General Session, 8:30–9:30 a.m.

"Ready, Set, Action: Crisis Communications Through the Media Lens"

Navarro Room A/B, Second Floor
From case studies to crisis presentations, all public relations practitioners know in theory how to handle times of crisis. However, during such challenging times, connecting with media and understanding their objectives are other issues entirely. Get perspectives from national media who led coverage of the biggest tourism crises of 2010 — the Arizona immigration issue and the BP oil spill in the Gulf of Mexico. During this session, you will learn how to:

Jim Cross, news reporter, News Talk 92.3 KTAR FM Phoenix, has covered the immigration issue extensively in Arizona from how it will affect the immigrant population to how it affected Arizona’s economy. He has been a finalist for the Associated Press West Coast Reporter of the year three times including 2010 and 2011. Cross won the Associated Press Governors Cup three times for outstanding contributions as well as ABC News Radio awards for coverage of the 1997 Amtrak derailment near Kingman Arizona. Cross is also a certified wildland firefighter.

Guy Adams is Los Angeles correspondent, The Independent, one of Britain's four national broadsheet newspapers. His daily news, feature, and comment pieces cover entertainment, politics and current affairs across the Western half of the USA, along with Mexico, Guatemala, El Salvador, Nicaragua, Costa Rica, and Haiti. As an occasional travel writer, he contributes bi-monthly articles from The Americas to The Independent's Saturday travel supplement, and in recent months has also been published by the British Airways magazine Highlife, the UK field-sports title The Field, and the travel supplement of The Spectator.