(Banner graphic of PRSA 2017 Corporate Communications Strategic Collaboration Conference logo)

PRSA 2017 Corporate Communications Strategic Collaboration Conference

Nov. 8–9 | Chicago

Join us at PRSA’s Strategic Collaboration Conference in Chicago, Nov. 8-9, for an intimate conversation with Sheri Salata, the former executive producer of the Oprah Winfrey Show, former co-president of Harpo Studios and former co-president of OWN, Oprah Winfrey’s cable network!

Today, Sheri is the co-founder of her newest venture, STORY — a female-led media
and branding company developing content and telling stories across print, TV, film, digital platforms and
live events.
Find out what was the experience like working with the world’s most prolific storytellers?
How is she now helping millions of women worldwide tell new and inspired stories about their own lives?
How have Sheri’s experiences impacted her life, and career?
And how can we, as brand ambassadors, learn from her lessons and apply them in our own companies?
Hear from one of the most creative and powerful women in business as she discusses her experiences and lessons learned at our Opening Luncheon.
Learn actionable approaches that leverage the strengths of public relations, communications, marketing and branding professionals, while bridging internal silos to achieve more profound results!

Saver Rate Deadline: Register by Oct. 23, 2017 to save $100!

The Strategic Collaboration Conference, presented by the PRSA Corporate Communications Section, features presentations focused on the critical attributes and skills needed to advance a career in the new collaborative environment. These will highlight multidisciplinary knowledge and actionable approaches to become and stay relevant to an organization’s communications strategies targeted to customers, prospects, internal department leaders and/or other stakeholders.

Who should attend?

  • Public relations, communications and marketing professionals who are charged with integrating digital and traditional channels to promote and sell their brand.
  • Communications leaders with profit and loss responsibilities that reflect their organization’s business plan and goals.
  • Strategic communications planners and/or team builders from corporate, agency or nonprofit settings.

What topics will be explored?

Key issues, from how big data improves teamwork to integration strategies that work, are on the agenda. You will learn how to build a more strategic plan that helps the entire team demonstrate and share success. Also, you will gain an understanding of how your actions impact organizational goals and how integrated teamwork can lead to an improved bottom line.

When and where will it be held?

The PRSA Corporate Communications Strategic Collaboration Conference will be held Nov. 8–9, 2017 at the Motorola Mobility global headquarters in the Chicago Merchandise Mart.

Ready to join the conference conversation on Twitter?
Check out #prsascc