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PRSA 2018 Public Affairs and Government Communications Summit

June 15–16 | Kansas City, Mo.

Download Final Presentations

2017 Summit Program

Thursday, June 22

37:30 p.m.Registration
Cambridge Foyer, Second Floor
6–7:30 p.m.Welcome Reception
Somerset, Second Floor

Friday, June 23

8 a.m.–5 p.m.

Registration
Cambridge Foyer, Second Floor

All sessions will occur in the Cambridge Room on the Second Floor.

8:30–9:30 a.m.

Breakfast & Introductions

9:30–10:45 a.m.

Social Media in the New Order: Doing It WELL Doesn’t Preclude Doing It RIGHT
Lauri-Ellen Smith, APR, senior public affairs/public relations executive, Jacksonville Sheriff's Office 

11 a.m.–12:15 p.m.

Disaster at the Community Scale: Are You READY?
Moderator: Jennifer Day, APR, Great Lakes regional coordinator, National Oceanic and Atmospheric Administration
Cindy Carlo, emergency management coordinator, City of Mesquite Fire Department
Mark Fox
, meteorologist, National Weather Service, Fort Worth - Dallas Weather Forecast Office
Rachael Gibson, director of government relations, Santa Clara Valley Water District

12:30–1:45 p.m.

Keynote Luncheon: How You, Too, Can Be a More Innovative Thinker
Gary Kremen, founder, Match.com, Clean Power Finance

2–3:15 p.m.

Channeling Your Inner AristotleHow to Manage Media Interviews Like the Superhero Spokesperson You Are
Introduction: Jane Dvorak, APR, Fellow PRSA, president, JKD & Company, Inc., 2017 PRSA National Chair
Joseph V. Trahan III, Ph.D., APR, Fellow PRSA
, president and CEO, Trahan & Associates

3:15–3:45 p.m.

Break

3:45–5 p.m.

Planning and Managing Issue Advocacy Campaigns and Stakeholder Engagement
Rick L. Callender, chief of external affairs, Santa Clara Valley Water District

Saturday, June 24



8–9 a.m.

All sessions will occur in the Cambridge Room on the Second Floor.

Networking Breakfast

9–10:15 a.m.

Success: How to Measure What Matters
Sarah Lippincott
, digital brand & content manager, Tigercomm

10:30–11:45 a.m.

Public Records Requests, Media Messaging and Preparing the Spokesperson
Moderator: Lauri-Ellen Smith, APR, senior public affairs/public relations executive, Jacksonville Sheriff's Office
Rick L. Callender
, chief of external affairs, Santa Clara Valley Water District
Sam Singer, president, Singer Associates Inc.

12:00–1:00 p.m.Closing Luncheon