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PRSA 2017 Public Affairs and Government Communications Summit

Rough and Ready! Wrangling the Public Sector’s Biggest Issues

June 14–16 | Denver, Co.

The 2017 Summit Program appears below. Please check back for updates.

Thursday, June 22

6–7:30 p.m.Welcome Reception

Friday, June 23

8 a.m.–5 p.m.


8–9 a.m.

Breakfast & Introductions

9–10:30 a.m.

Social Media in the New Order: Doing It WELL Doesn’t Preclude Doing It RIGHT
Lauri-Ellen Smith, APR
, Senior Public Affairs/Public Relations Executive, Jacksonville Sheriff's Office 

10:30 a.m.–Noon

Disaster at the Community Scale: Are You READY?
Moderator: Jennifer Day, APR
, Great Lakes Regional Coordinator, National Oceanic and Atmospheric Administration

Noon–1:30 p.m.

Keynote Luncheon: How You, Too, Can Be a More Innovative Thinker
Gary Kremen
, founder, Match.com, Clean Power Finance

1:30–3 p.m.

Channeling Your Inner AristotleHow to Manage Media Interviews Like the Superhero Spokesperson You Are
Joseph V. Trahan, III, Ph.D., APR, Fellow PRSA
, President and CEO, Trahan & Associates

3–3:30 p.m.


3:30–5 p.m.

Planning and Managing Issue Advocacy Campaigns and Stakeholder Engagement

Saturday, June 24

8–9:30 a.m.

Breakfast Keynote: Engaging the Federal Government in Light of a Trump Presidency

9:30–11 a.m.

Success: How to Measure What Matters
Sarah Lippincott
, Digital Brand & Content Manager, Tigercomm

11 a.m.–12:30 p.m.

Public Records Requests, Media Messaging and Preparing the Spokesperson
Rick L. Callender
, Director of Government Relations, Santa Clara Valley Water

12:30–1:30 p.m.Closing Luncheon