(Banner graphic of PRSA 2018 Public Affairs and Government Communications Summit logo)

PRSA 2018 Public Affairs and Government Communications Summit

June 15–16 | Kansas City, Mo.

The 2018 program is now available! Please note that speakers, sessions and conference events are subject to change without notice.

 

2018 Summit Program

Thursday, June 14

36 p.m.Registration
Phillips Foyer, Third Floor
6–7:30 p.m.Welcome Reception
Regency Room, Lower Level

Friday, June 15

8 a.m.–5 p.m.

Registration
Phillips Foyer, Third Floor

All sessions will occur in the Phillips Room on the Third Floor.

8:30–10 a.m.

Breakfast & Introductions

10:15–11:15 a.m.

Slacktivism to Activism: An Online Engagement Platform for Local Government
Amy McConnell, public information officer, City of Mesa
Julia Thompson, chief digital officer, City of Mesa

11:30 a.m.–12:30 p.m.

Understanding and Surviving Intergovernmental Collaboration
Jennifer N. Day, APR,
Great Lakes regional coordinator, National Oceanic and Atmospheric Administration (NOAA)

12:30–1:45 p.m.

Keynote Luncheon: Leadership by Communicators: Speaking Truth to Power and Developing the Next Generation
Christopher O’Neil, chief of media relations, National Transportation Safety Board

1:45–2:45 p.m.

Arm Wrestling With Your Lawyer: How to Win Every Time
Mark R. Weaver, founder and president, Communications Counsel

3–3:30 p.m.

Personally Responding to Employees When Their Identities Are in Danger
Jennifer P. Elting
, senior public information specialist (PIO), Northeast Ohio Regional Sewer District

3:30–4 p.m.Afternoon Break
4–5 p.m.

Leveraging Crises to Develop Homegrown Spokespersons
Racheal Peters, director of public affairs, Georgia Department of Community Supervision
Jamelle Washington, communications specialist, Georgia Department of Community Supervision

6–8 p.m.Networking Reception at the National World War I Museum and Memorial
2 Memorial Dr., Kansas City, MO 64108

Saturday, June 16



8–8:30 a.m.

All sessions will occur in the Phillips Room on the Third Floor.

Networking Breakfast

8:30–9:30 a.m.

Infrastructure and Interviews: A Blueprint to Earn News Coverage You Deserve
Susan M. Apgood, president and co-founder, News Generation, Inc.
Becky Moylan, senior manager, public affairs and media relations, American Society of Civil Engineers

9:45–10:45 a.m.

Engaging Business Units to Ensure Public Affairs Success
Rick L. Callender, Esq., chief of external affairs, Santa Clara Valley Water District
Rachael Gibson, deputy administrative officer, Santa Clara Valley Water District

11 a.m.–NoonChanneling Your Inner Aristotle to Become a Superhero Spokesperson
Dr. Joseph V. Trahan, APR, Fellow PRSA, president/CEO/international media relations trainer, Trahan & Associates
Noon–1 p.m.Closing Luncheon
1–6 p.m.Post-Conference Session*
Standing Up a Joint Information Center Under the National Incident Management System

Lauri-Ellen Smith, APR, director of community relations, City of Pascagoula, Miss.
Dr. Joseph V. Trahan, APR, Fellow PRSA, president/CEO/international media relations trainer, Trahan & Associates
*Additional registration fee required. The Post-Conference Session is available for a fee of $99.

 

Download 2017 Final Presentations