(Banner graphic of PRSA 2017 Public Affairs and Government Communications Summit logo)

PRSA 2017 Public Affairs and Government Communications Summit

Rough and Ready! Wrangling the Public Sector’s Biggest Issues

June 14–16 | Denver, Co.

The 2017 Summit Program appears below. Please check back for updates.

Thursday, June 22

6–7:30 p.m.Welcome Reception

Friday, June 23

8 a.m.–5 p.m.

Registration

8–9 a.m.

Breakfast & Introductions

9–10:30 a.m.

Social Media in the New Order: Doing It WELL Doesn’t Preclude Doing It RIGHT
Lauri-Ellen Smith, APR
, Senior Public Affairs/Public Relations Executive, Jacksonville Sheriff's Office 

10:30 a.m.–Noon

Disaster at the Community Scale: Are You READY?
Moderator: Jennifer Day, APR
, Great Lakes Regional Coordinator, National Oceanic and Atmospheric Administration

Noon–1:30 p.m.

Keynote Luncheon: How You, Too, Can Be a More Innovative Thinker
Gary Kremen
, founder, Match.com, Clean Power Finance

1:30–3 p.m.

Channeling Your Inner AristotleHow to Manage Media Interviews Like the Superhero Spokesperson You Are
Joseph V. Trahan, III, Ph.D., APR, Fellow PRSA
, President and CEO, Trahan & Associates

3–3:30 p.m.

Break

3:30–5 p.m.

Planning and Managing Issue Advocacy Campaigns and Stakeholder Engagement

Saturday, June 24

8–9:30 a.m.

Breakfast Keynote: Engaging the Federal Government in Light of a Trump Presidency

9:30–11 a.m.

Success: How to Measure What Matters
Sarah Lippincott
, Digital Brand & Content Manager, Tigercomm

11 a.m.–12:30 p.m.

Public Records Requests, Media Messaging and Preparing the Spokesperson
Rick L. Callender
, Director of Government Relations, Santa Clara Valley Water

12:30–1:30 p.m.Closing Luncheon