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PRSA 2018 New Professionals Summit

Aug. 8 | New York City

Aug. 9, 2018 | 9:45–10:45 p.m.  | Session 1

Leverage Your Opportunity: Rock Star PR Tips for New PR Professionals 

You landed a cool gig — now what?

Becoming a PR professional can be uniquely rewarding, but like any great artist you must first master your skill.

Learn how to turn set lists into epic performances that will leverage your stardom. your career or personal development. The details in your strategy impact your overall performance. Using stories from the Rock & Roll Hall of Fame’s archive, this session will help you understand how those details can make a big impact.


Shauna Wilson, director of communications, Rock & Roll Hall of Fame

The Rock & Roll Hall of Fame’s Director of Communications, Shauna Wilson, knows how to turn the volume up when it comes to shaping brands and telling stories. With cool gigs from being a publicist for the Philadelphia Flyers and corporate communications for the Ultimate Fighting Championship (UFC) to her current role, Wilson uses her PR skills to sell out events, build brands, diversify revenue streams, and attract customers and fans. She’s amplified messages around the Rock & Roll Hall of Fame Induction Ceremony and the Museum in Cleveland, scored national stories around playoff series and Winter Classic events, fought to bring the UFC and mixed martial arts into the mainstream and elevated the profiles of athletes and artists worldwide. More recently, she co-produced the Rock & Roll Hall of Fame’s first-ever red carpet live stream at the 33rd Annual Rock & Roll Hall of Fame Induction Ceremony.