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PRSA 2018 New Professionals Summit

Aug. 8 | New York City

The 2018 New Professionals Summit Program

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Thursday, August 9: Careers in PRogress

8 a.m.–5 p.m.  


8:30–9:30 a.m.

Breakfast and Networking 

9:30–9:45 a.m. 


9:45–10:45 a.m.  

Session 1

Leverage Your Opportunity: Rock Star PR Tips for New PR Professionals

You landed a cool gig, now what? Becoming a PR professional can be uniquely rewarding, but like any great artist you must first master your skill. Learn how to turn set lists into epic performances that will leverage your stardom. your career or personal development, the details in your strategy impact your overall performance. Using stories from the Rock & Roll Hall of Fame’s archive, this session will help you understand how those details can make a big impact.

Shauna Wilson, director of communications, Rock & Roll Hall of Fame

11 a.m.–Noon

Session 2: Panel Discussion

Navigating Workplace Issues and Sticky Situations

Daniella Middleton, vice president, Development Counsellors International 
Audra Hession, managing director, G&S Business Communications
Simon Locke, CEO and founder, CommunicationsMatch
Nicole Doyle, vice president, human resources, Ketchum

12:15–1:15 p.m


1:30–2:30 p.m.

Session 3:

Three Essential Cs of Public Relations Career Progression:
Competence, Confidence and Clout

Mary Beth West, APR, Fellow PRSA, senior strategist, Fletcher PR

2:45–3:45 p.m.

Session 4:

Create a Powerful Personal Leadership Brand to Gain Instant Credibility

Emily Nichols-Mitchell, CEO, Accelerations Group

4–5 p.m.

Session 5: Panel Discussion

Exploring the Realm of PR: Specialties, Industries and Advice

Mallory Blair, co-founder and CEO, Small Girls PR
Alexa Cassanos, corporate communications, GE
Diego Ortiz Quintero, director of communications, American Heart Association
Christina Mastroianni, senior manager of corporate communications, Bustle Digital Group
6–8 p.m.

Happy Hour with PRSA Fellows and Local Professionals

Stout NYC Grand Central
60 East 41st Street (between Park and Madison Avenues) 
New York, NY 10017