(Banner graphic of 2018 PRSA Marketing and Digital Communication Conference logo)

2018 PRSA Marketing and Digital Communication Conference

Dec. 6–7 | San Diego, Calif.

The PRSA Marketing and Digital Communication Conference is an exciting new conference for communication professionals designed to immerse them in the world of integrated marketing communications. Over the course of this fast-paced, unique event, being held Dec. 6-7 in San Diego, attendees will learn how owned, earned and paid media work together to build communications campaigns that deliver extraordinary results.

This conference will help communicators understand and gain knowledge in the areas of digital and traditional marketing that intersect with communications practices. Communicators will learn from experts in the field of digital and traditional marketing to help build a stronger foundation in components of marketing that consistently overlap with communications. Attendees will leave with a new perspective on ways to integrate aspects of social media and public relations into an overall integrated marketing campaign including paid social advertising, integrated goals and objectives, site traffic, personas and more!

The Digital Marketing track will focus on ways to incorporate tools like SEO, personas and video to define online audiences, improve searchability, and tap into the power of storytelling within your communication efforts.

The Integrated Strategy track will highlight best practices for creating powerful customer journeys across multiple communications channels, including ways to anchor multichannel strategies with content, defining objectives for integration and adding paid media to boost owned and earned results.

And attendees in both tracks will come together to hear two fascinating keynote speakers!

Customize your experience by choosing a track:

Digital Marketing Track Sessions

  • Creating Content for a New Generation of Consumers
  • Using Personas to Boost Communications Results
  • The Role of Search Engine Optimization in Integrated Communications
  • Digital Case Study: Why “Saturday Night Live” Storytelling Tactics (Still) Work: Guiding Principles of Successful Long-Term Engagement
  • Survival Planning: Busting Silos, Breaking Bad Habits and Embracing Your Heresy in Order to Return to Growth

Integrated Strategy Track Sessions

  • Creating Content for a New Generation of Consumers
  • Integration Is the Future of Communications
  • How to Add Paid Media to the Owned Media Mix for Stronger Results
  • Marketing Case Study: Corporate Brand Journalism: How to Unlock Corporate Storytelling Inside a Fortune 200 Company
  • Survival Planning: Busting Silos, Breaking Bad Habits and Embracing Your Heresy in Order to Return to Growth

Ready to join the conference conversation? Check out #PRSAMktgDig