(Banner graphic of 2018 PRSA Marketing and Digital Communication Conference logo)

2018 PRSA Marketing and Digital Communication Conference

Dec. 6–7 | San Diego, Calif.

The PRSA Marketing and Digital Communications Conference is an exciting new conference for communication professionals designed to immerse them in the world of integrated marketing communications. Over the course of this fast-paced, unique event, being held Dec. 6-7 in San Diego, attendees will learn how owned, earned and paid media work together to build communications campaigns that deliver extraordinary results.

This conference will help communicators understand and gain knowledge in the areas of digital and traditional marketing that intersect with communications practices. Communicators will learn from experts in the field of digital and traditional marketing to help build a stronger foundation in components of marketing that consistently overlap with communications. Attendees will leave with a new perspective on ways to integrate aspects of social media and public relations into an overall integrated marketing campaign including paid social advertising, integrated goals and objectives, site traffic, personas and more!

Customize your experience by choosing a track:

Digital Marketing Track Sessions

  • Busting the Silos: Integration Is the Future of Communications
  • How to Add Paid Media to the Owned Media Mix for Stronger Results
  • The Role of SEO and Optimization in Integrated Communications
  • Roundtable Discussions
  • Digital Case Study
  • Gaining Better Results From Integrating Digital, Marketing and Communications

Integrated Strategy Track Sessions

  • Busting the Silos: Integration Is the Future of Communications
  • Redefining Objectives and Strategies for Integrated Campaigns
  • Using Personas and Behavioral Techniques to Boost Communications Results
  • Roundtable Discussions
  • Marketing Case Study
  • Gaining Better Results From Integrating Digital, Marketing and Communications

Ready to join the conference conversation? Check out #PRSAMktgDig