(Banner graphic of PRSA 2019 International Conference logo)

PRSA 2019 International Conference

Oct. 20–22 | San Diego

Conference Tracks

Tailor your Conference training to career level, sector and specialization with six different tracks: 

Marketing Communication: Strategic approaches utilizing content marketing tactics for diverse communication across Paid, Earned, Shared and Owned platforms to prove ROI, enhance campaign effectiveness, and achieve objectives.

Leadership & Management: Best practices in leadership innovation and inspiration, management skills development, team building, workplace infrastructure, conflict resolution and mentoring.

Big Data & Measurement: Using analytics and large-volume data to optimize the performance of your campaigns and show the fully integrated decision-making of your communication strategies for ongoing efficiency.

Reputation & Crisis Management: Communication strategies, case studies and resources with advanced perspectives in reputation management and crisis communication with defined approaches for developing programs to leverage the success of your organization.

Tools & Techniques: Skill-building training for messaging, writing, relationship-building, pitching, word-of-mouth, speechwriting, storytelling, and digital tools and techniques.

Special Interests: Methods to address the needs of specific audiences and aspects such as health care, technology, ethics, diversity, global business and education, plus guidance on Accreditation and work/life balance.