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PRSA 2019 International Conference

Oct. 20–22 | San Diego

Conference Tracks

Tailor your Conference training to career level, sector and specialization with seven different tracks: 

Marketing Communication: Strategic approaches utilizing content marketing tactics for diverse communication across Paid, Earned, Shared and Owned platforms to prove ROI, enhance campaign effectiveness, and achieve objectives.

Digital Communication: Technical skills across the digital communication landscape, concentrated on interests within branding, social media and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences.

Leadership & Management: Best practices in leadership innovation and inspiration, management skills development, team building, workplace infrastructure, conflict resolution and mentoring.

Big Data & Measurement: Analytics and large-volume data to optimize the performance of your campaigns and show the fully integrated decision-making of your communication strategies for ongoing efficiency.

Reputation & Crisis Management: Communication strategies, case studies and resources with advanced perspectives in reputation management as well as crisis communication via defined approaches for developing programs to leverage the success of your organization.

Tools & Techniques: Skill-building training for messaging, writing, relationship-building, pitching, word of mouth, speechwriting, and storytelling tools and techniques.

Special Interests: Methods to address the needs of specific audiences and aspects such as health care, technology, ethics, diversity and inclusion, global business and education, plus guidance on Accreditation and work/life balance.